REMEMBER WHY YOU STARTED IN THE FIRST PLACE - You created your business because you are passionate about something and wanted to build a brand from the ground up. You chose to make a living pursuing your passion and your dream rather than working for someone else to build theirs. Being an entrepreneur gives you the power to make your own decisions each and every day, yes that is difficult and there is no one to blame but yourself. However, it also allows you to create what you wish and offer products and services that help others also grow their businesses, while feeding your own passion to grow your brand and business. Remember you got into business because you have something to offer the world! PUT IN THE TIME, NOTHING HAPPENS OVERNIGHT - Sometimes when you hit a little slump, it’s because you are not putting in the required effort to grow the business. In the early stages of a business, expect to be working longer hours to get things off the ground. You can’t just wait for your ideal customers to show up because they magically know you exist. You need to put yourself out there and get sowme visibility for your business and start creating your brand. You need to be active and engage with other businesses and entrepreneurs and let them know what you can do to help them grow their businesses. If you are a direct to consumer brand, then you need to tell anyone who will listen what you are up to and what your business offers so that you can get the word out. This is not only by hitting the pavement, but also getting active on social media to connect and engage with potential customers and let them know what you have to offer. They might not be your target customer, but they might know of someone that can use your services and share your post with them along with some word of mouth exposure that you need to give your business the boost it needs.
Entrepreneurial Spirit REMEMBER WHY YOU BECAME AN ENTREPRENEUR WHEN TIMES GET TOUGH
by Rod Gregg
B eing an entrepreneur and running a business isn’t easy and anyone that says it is, is not being true to you or themselves. We all have days as an entrepreneur (I know I certainly do) when we wonder why we’ve chosen the road less travelled and became an entrepreneur in the first place. Sometimes it just seems a lot easier to go work for someone else – check in at 9, check out at 5, and not have to worry about building a business all day every day. Sometimes you can feel like you are spinning your wheels and not making any progress in the best of times. Just as you feel like you are getting ahead and have a path towards your goal, some- thing like COVID-19 happens and you have a set
back and you need to rethink and adjust your strategy and you might lose confidence in your product, your business, and your own abilities. Well it happens to us all and it is normal to feel this way sometimes. However, in saying that it’s important not to stay there very long and let it affect you long term, you need to refocus and keep moving forward. So, here are a few tips to help you get back in gear and focus on the future. Remember you cannot change the past, but you can learn from it and consider it an investment in your learning to be a better entrepreneur.
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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020
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