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03 SPOTLIGHT ON JULY 07 UPCOMING EVENTS – AUGUST 2020 08 BUILDING BETTER BRANDS Level up your online brand 10 IN THE SPOTLIGHT Janice Buckler - Founder and Owner of Natural Legends Nutritional Consulting 14 SPOTLIGHT ON INDUSTRY 16 CONTRACTORS CORNER Stressful times for entrepreneurs and small business owners 34 HAWK TAIL BREWERY Brewers drawing inspiration from the Alberta wild 40 HELL’S BASEMENT BREWERY Offering Beer Enthusiasts, a little piece of Crafted Heaven 46 NEW LEVEL BREWERY COMPANY Setting the tone for Craft Beer Excellence 54 TOWNSHIP 24 BREWERY Putting local on the map one beer at a time 60 OMEN BREWING Thedark sideof Alberta’s craft brewing industry 66 SPOTLIGHT ON BUSINESS 68 WHAT’S NEW WITH FANSAVES We are launching a new website 86 BUSINESS LEADERSHIP 101 Lead by Example not Fear 88 SOLUTION OVERLOADING Are you over selling your Customer? 90 SPOTLIGHT ON INNOVATION 100 RECALIBRATE. CREATE VALUE. COMMUNICATE. Building your business during COVID-19 101 CRAFT DISTILLING INDUSTRY SWITCHES FOCUS Innovation in the eye of Adversity 102 SPOTLIGHT ON HEALTH & WELLNESS 104 HOLISTIC HEALTH Nutrients A to Z - Vitamin E 106 QUARANTINE FROM ABROAD Surviving COVID-19 with a Smile
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BIG AXE IT’S ALL ABOUT THE BEER & EAST COAST HOSPITALITY
CANMORE BREWING COMPANY
Nackawic is a town located 65 km west of the city of Freder- icton on the east bank of the Saint John River in New Bruns- wick, Canada. It is famous for its axe, but more and more people are travelling there now for its ales. We chat with Peter Cole about the brewery and the brand that has people making their way to this tiny town by foot, car, boat, snow- mobile, four wheeler, and horse-back to sample their great beers, amazing views of the Saint John River and a never ending supply of East Coast Hospitality. 72 BIRDSONG BREWING BREWING AMAZING BEER WITH SUNSHINE
DRIVEN BY HONESTY & TRUTHFULNESS TO THEIR CUSTOMERS & THEMSELVES Brian Dunn is a big fan of knowing where the beer he drinks comes from. When he began writing a business plan for a craft brewery, he immediately checked the name of his town. Canmore Brewing was available, and he quickly snatched it up. Canmore, Alberta, a former coal mining town in the Canadian Rockies, is close to Banff National Park and the home of all things outdoor – hiking, skiing, mountain biking. What better place to put a craft brewery? Spotlight on Business sat down with Brian Dunn, President and Founder of Canmore Brewing, to chat about the outdoor life in a mountain town, old school values, and, of course, beer. RUSSELL BREWING COMPANY A PIONEER IN THE EVOLUTION OF THE CRAFT BEER INDUSTRY
Russell Brewing, one of the original 10 craft breweries in British Columbia, opened its doors in 1995. A pioneer in the craft brewing industry, Russell Brewing blazed the trail by making small batch unpasteurized ‘real beer’ with natural ingredients. Spotlight chattedwith Jimmy Darbyshire, Director of Mar- keting, Media and Spon- sorship at Russell Brewing, about the evolution of the brand over 25 years and the changing market for craft beer. 78
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It’s not surprising that Birdsong Brewing Co. owners, Chris and Tara Goulet, were named two of 2019’s ‘Charlotteans of the Year’ a group selected for making the city of Charlotte, NC a better place to live. With a strong commitment to the environment and to giving back to the community, the two founders of Birdsong Brewing Co. do more than just brew great beer. Birdsong Brewing Co. was one of Charlotte’s first craft breweries and is the first in the Queen City to embrace solar power. Birdsong Brewing Co. is now Charlotte’s go-to destination for culinary-inspired, super-fresh, unfiltered American-style ales. Spotlight on Business chatted with Tara and Chris Goulet, founders and co-owners of Birdsong Brewing Co. to talk about their commitment to the environment, local charities and really great beer.
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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020
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