Building Bet ter Brands
#2 - MESSAGE • Do you have a clear, concise and consistent message about how your business helps the customers you serve? • Start with thinking about who your ideal cus- tomer/s are.
#3 - WARDROBE • Do you have a wardrobe that makes you feel confident, yet comfortable to show up, and be seen? • If not, start a Pinterest board to get inspired on your look.
#4 - VIDEO • If you’ve never made a video for your market- ing, make one now. • Already a pro with video? What can you do to bring it to the next level?
A s a brand expert, and business owner, I’m always thinking about branding, and how it can best serve and support businesses, especially during extraordinary times. Now, I know what you might be thinking. “C’mon Brittany. I just want to bake some bread, learn a TikTok dance and generally hibernate. Why should I work on my brand, now?” Most everyone on the planet (hint: your customers) are virtually living online so they can connect with loved ones, be entertained, or to get their work done. Because of this sudden spike in online traffic, more eyes are on your online brand than ever before. The good news is that there are many EASY things that you can do NOW to strengthen your online brand image.
#5 - VISUAL BRAND • Do you have a Brand Style Guide?
• This document will help your brand to CON- SISTENTLY look ‘on brand’ no matter where it needs to show up.
#6 - LESS is often MORE • Delete or update old digital marketing content that is no longer a reflection of your knowl - edge, skills, and value.
I have come up with 7 powerful ways that you can level up your online brand now.
#7 - SOCIAL PROOF • Make sure you have up-to-date testimonials and/or work samples from previous clients you’ve worked with. • Bonus points if you post it on your website, LinkedIn, and social media too!
Wishing you wellness & virtual hugs. Cheers to your best brand
#1 - GOOGLE YOURSELF • What is the overall impression you get from both the web, and image search results? • What improvements are needed? • Make a list and get to work.
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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020
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