SpotlightJuly2020

“We do our own distribution in the greater Char - lotte Metro area. Outside of that, we partner with six wholesale partners who help distribute our product in the surrounding large markets like Greensboro, Raleigh, Asheville, Columbia, etc.

The company walks the walk when it comes to giving back to the local community. Chris explains, “We made a conscious decision several years back that wewould intentionally focus on small non-prof- its that don’t have large corporate sponsors. A couple of cases of beer or a keg for a fundraiser makes a big difference.” It’s clear they do make a big difference. In 2018, Birdsong supported over 165 organizations and neighbors benefiting animals, clean water, bicycling, LGBT rights, human health, arts & music and education. In addition to financial contributions, the brewery donated over 6900 beers and 100 gift baskets. Their list of formal sponsorships includes Birdsong Cyclocross Team, CharMeck Adopt-A- Stream - Little Sugar Creek, Charlotte Pride, Charlotte Visitors Bureau, Charlotte Knights Baseball Team, Sustain Charlotte and WNCW. The brewery also hosts a bi-annual clean-up of Little Sugar Creek which runs beside the brewery and offers a prize for the most unique items found in the creek. So far, the winners have included a purple toilet and a coyote skull. Birdsong beers are available across all of the Carolinas, both North and South Carolina.

We haven’t gotten full distribution yet to the coast of North Carolina, we hope to do that within the next year,” said Chris. The brewery has no plans to expand beyond the Carolinas, noting that the quality of the beer can suffer when it travels long distances. Tara goes on to say, “We’ve seen firsthand how beer, when it travels far, does not always hold up well. We’re very interested in keeping a close eye on quality. We made the decision that we really like being a local Carolina brewery.” For local beer lovers, as well as the whole city of Charlotte, that’s a very good thing.

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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020

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