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Pennoni employees gather in Philadelphia to celebrate the firm’s 50th anniversary.
Golden anniversary Venerable Philadelphia firm Pennoni heads into its 50th year with plenty to celebrate – stability, rebranding, growth, projects, and awards.
By LIISA ANDREASSEN Correspondent
Joe Viscuso, Pennoni’s senior vice president and di- rector of strategic growth, says the 50th anniver- sary presented the perfect opportunity to rebrand. “While we wanted to pay tribute to the past and to what got us to 50 years, we also wanted to dem- onstrate our commitment to the future – 50 years and beyond,” he says. “We worked with an adver- tising agency that conducted an initial survey to see what was being said about Pennoni. They inter- viewed Pennoni executives and employees, as well as a few of our clients. As much as we knew about our brand, we learned even more from this process – good and bad. We took all of that information and used it to refresh our brand.” So, what does Pennoni hope to achieve with this re- branding? It’s three-pronged: 1)Create a comprehensive look and feel for the firm. They want their look to be as recognizable as their name and logo, to reflect their work ethic, and
P hiladelphia-based Pennoni (#47 Best FirmMul- tidiscipline and #88 Hot Firm for 2015), an en- gineering and consulting firm with more than 1,100 employees, is off to a roaring start for 2016. The firm is celebrating its 50-year anniversary, the 10th year of its community-oriented Ellipse Award, and an assortment of projects, acquisitions, and ac- colades. CELEBRATING 50 YEARS OF SUCCESS. On March 1, it cele- brated its 50th anniversary with a virtual compa- ny-wide celebration. All 30 offices participated in a web-based conference meeting, where each lo- cation shared personal remarks and stories about working at the firm. Offices submitted photos with employees wearing anniversary shirts. At the same time, Pennoni introduced a refreshed corporate brand, including a revamped website (pennoni. com), and an updated logo.
Joe Viscuso, Senior VP & Director of Strategic
Growth, Pennoni
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