Storytelling in the entertainment and marketing world is imperative, and Backflip takes this skill to the next level, telling clients’ stories clearly, imaginatively and beautifully. According to Ryan Freng, owner and creative director at Backflip, “With our business and our hobbies, we are striving to push creative storytelling.”
Backfl ip NELSON ROAD BUSINESS CENTER 4001 Felland Road, Suite 101 Madison, WI 53718 603.318.3184 letsbackflip.com
As modern-day storytellers, Backflip does two things to support the enter- tainment industry. “In everything that we do, we strive to tell transformative stories,” Freng said. “Gone are the days of trick advertising. Consumers really want to experience compelling stories. As a modern creative marketing agency, we want everything we make to create emotional impact. It should pull at the heart strings, make you laugh or anything in between.” Telling these stories — and telling them well — is more than creative tinkering in a studio or office space. This is why Backflip has a second way of supporting the entertainment industry. “We do a lot of creative work outside of our conven- tional business,” Freng said. “We regularly produce short films with creatives around the country and have even been producing a feature-length fantasy puppet musical for the past four years. As an aside, if you ever get the opportunity to work with puppets, run for the hills,” Freng joked.
To have space for all this creativity, Backflip and St. John Properties worked together to find the perfect building for film production. “St. John offered us a great space at a great price,” Freng said. “As a creative agency, we needed a space that had room for offices and growth, while at the same time having a modern aesthetic and creative feel. … We also needed a space that had a large area that we could convert into a filming studio. This space also had to be relatively quiet for audio recording. St. John Properties was one of the only companies that we found who could meet our high standards.” The company requires two segments of its business to be fully functioning at all times. “Our space is a haven for creative work,” Freng said. “We have offices for when contracts, emails and phone calls are worked on. And we have a studio for all the creative work. The two parts of our office allow for all aspects of our business to be running at full speed all the time.”
Now, thanks to St. John Properties, Backflip offers clients a creative area unmatched by other companies. The dual nature of housing office space and studio space opti- mizes what Backflip can do as a team. “We are able to bring large commercial produc- tions into our studio and office,” Freng said. “We’re able to offer the studio to our part- ners (clients) who don’t have access to such a great space.” Ultimately, the St. John Properties staff impressed Backflip the most. “St. John’s difference is in their people,” Freng said. “They have regular maintenance check-ins and are courteous, respectful and get things fixed or upgraded fast. [They are] truly a cut above in customer service.” The story of Backflip and St. John Properties’ partnership will continue along- side the stories that Backflip develops for viewers across the country. Storytelling will only grow in importance with marketing, and Backflip helps clients market stories creatively — as Freng says, “We make awesome,” and keep making it every day.
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