The Story
Why we’re here . Why we play .
Freddie Shreeve – Director of Sales, Boomerang Digital
The idea for the Boomerang Charity Cricket Day started with a chat, one of those conversations with a few of the more experienced hands in the industry. They told me about how, back in the day, there used to be a proper charity cricket day. A time when people from all corners of the sector, bingo, AGCs, suppliers came together not for meetings or sales, but for laughs, competition, and raising money for good causes. I couldn’t help but think, why did we stop doing that? So in 2024, we brought it back. We hosted the first Boomerang Charity Cricket Day at Walton Cricket Club, a place that’s close to my heart. I play here regularly during the summer and, for me, it feels like a second home. So to bring this event here, and welcome the wider industry to a club that’s been a big part of my life, felt really special.
Last year, as part of the day, we also raised £500 to sponsor Walton’s T20 kit for the 2025 season, a small gesture that means we’re not just supporting national charities, but giving back to the local community club that supports us, too. That’s something I’m particularly proud of.
‘An awful lot of fun and thanks to all at Boomerang’ Mark Sowray, UK Gaming Solutions
‘A fantastic day and a great laugh!’ Dave Robson, BJ Bingo
A great day with great people, thank you for the invite and hospitality’ Stevie Shaves (COO) Buzz Bingo
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