1.0 Overview
Whistl has developed an innovative marketing tool to help increase envelope opening rates, response uplift and reach for direct, Transpromo or transactional mail. This is achieved by personalising the mail piece with your own stamp design – (yourStamp) so that recipients deem the mail piece to be higher in value than mail with a standard pre-printed indicia.
yourStamp can be used to raise brand awareness, highlight a promotion, celebrate an anniversary or simply highlight change of address details – the only limit is your imagination. Tests have shown using stamps on direct mail can, where appropriately used, increase response. However, yourStamp is the first of its kind. They have no intrinsic monetary value (unlike 1st or 2nd class stamps) but give you the opportunity to personalise a stamp with your own design. You therefore receive all the response benefits at a fraction of the cost of standard stamped mail. Please ask your Whistl Account Manager for details.
yourStamp Customer Guide / September 2015 / V1
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