Wine Market Labels To Show 2 Percent Increase The market for wine labels across all formats is fore- cast to grow by 2 percent between 2016 and 2018, ref lecting increasing levels of wine production around the globe, according to a new report from AWA Alexander Watson Associates. However, growth in global wine consumption is challenged by the in- creasing popularity of other alcoholic beverages — particularly craft beers and some spirits — so the in- centive to raise the level of visual appeal of wine la- beling and packaging remains strong. Europe currently claims the major share of global wine production, at 62 percent, with the wine-grow- ing countries of South America — Argentina, Chile, and Brazil— in second place with a 10 percent share, and the United States third with 8 percent. These three regions also dominate the use of wine labeling materials. Overall, as AWA research shows, the wine producers still prefer traditional paper label sub- strates over film substrates. Pressure-sensitive labels continue to capture market share from traditional glue-applied labels, with more than 60 percent of total usage, and are forecast by AWA to grow at 2.8 percent per year in 2016 to 2018). Glue-applied labels, with a 36 percent share, will also grow fractionally, while the ‘newcomer’ tech- nologies, sleeve labels, will increase their current small share by a massive 7.1 percent per year over the same period. The third annual “Printing for a Better Future” event, sponsored by Pamarco, benefited a number of at-risk kids in Kosovo. Each year, Pamarco employees, their families and friends donate bedding, toys, and many other items to children around the world. The donations are collected over the course of the year, then packaged and shipped by Pamarco. This year, the shipment was received by a Georgia family that relocated to Kosovo in order to work with locals in helping at-risk children and helping them develop life skills. Over the past three years, the shipments have con- sistently grown. This year was no exception. “This is Pamarco’s third year collecting and contributing through in-house packaging and shipping of the do- nations,” said Katie Graham, Pamarco’s Marketing and Communications, “and each year we’ve not only reached our collection goals, but we have also in- creased participation.” Pamarco Donates To At-Risk Children
6 October 17, 2016 Flexo Market News
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