VIDEOS YOU SHOULD BE DOING REGULARLY
HOW’S THE MARKET IN [YOUR CITY/REGION]?
This is a 3-4 minute monthly informative video about what’s going on in your market. Share sales stats, tell people something interesting and point out any trends you notice. Doing this monthly will position you as the knowledge broker in your market.
[X] MISTAKES TO AVOID WHEN BUYING IN [SEASON] 2.
Once every new season — winter, spring, summer and fall — put out a new video titled “3 Mistakes Buyers Make in Spring Markets” or “7 Mistakes to Avoid when Buying in Winter,” etc. This approach keeps your content timely and fresh and again, positions you as the knowledge broker in your marketplace.
HOME IMPROVEMENT TIPS
The single most important leading indicator of someone preparing to sell their house is making home improvements. Wouldn’t you like access to those people before they begin searching for their listing agent? Once a month, get together with a local handyman, contractor, etc. and create a short “home improvement” video teaching people how to fix up their homes. The topics can be big picture or very specific. Homeowners who watch these videos will suddenly know who you are, where you work and that you’re the knowledge broker in your market. Provide that value and see how much easier it can make your business.
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