BONUS TIPS TO MAKE THE MOST OF VIDEO
NOW I WANT TO SHARE A FEW QUICK TIPS I’VE LEARNED CREATING VIDEOS OVER THE YEARS.
First, recognize it doesn’t have to be perfect. You’re human. People know that. Don’t prevent yourself from using video just because you can’t make it “perfect.” Make it as good as you can and run with it. Always take lighting into account. The brighter the better. Don’t wing it… Practice! Before you hit record or “Go Live,” practice what you’re going to say. You don’t want to sound scripted, but be prepared. The more confident you are in what you’re saying, the more effective your video will be. For the best sound quality, invest in a lavalier microphone (wired or wireless). Believe me, it’ll make a big difference and it’s worth the expense. Use Fiverr.com to have intros and/or outtros created to give your videos an extra bump in quality and credibility — all for an incredibly inexpensive price. Boost your videos to targeted communities. Splice up your videos and repurpose them on social media: Instagram, Twitter, etc. Always encourage comments and engage those who leave them. Whenever you reply to a Facebook video, it bumps that post right back up to the top of people’s news feeds — and it builds stronger relationships with people. Leverage technology such as Livestream.com or Restream.io to “Go Live” across multiple social media platforms simultaneously.
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