Now… the biggest benefit of all of these, including the Video Views option? You can build audiences inside Power Editor for all of these…. video views and page engagements. THEN, you can run more ads to those who are the most engaged with you via your page. Who should you target your engagement ads to? With engagement ads, this all depends upon your goal. If your goal is to reach people you don’t know (such as with engagement ads that are meant to get a reaction so you can invite reactions to like your page) then you want to run your engagement ad to a highly targeted homeowner audience. With other goals, you’ll need to decide if you want your page likes to respond more or you want people you don’t know to respond more. This is up to you.
Who should you not be targeting your engagement ads to? You should not be running engagement ads to other real estate agents. This is pretty much the same for every single ad you run (with the exception of a specific kind of “Event Ad” which I’ll get into later). When should you be running your engagement ads? You should be running your engagement ads all the time, in fact, right from the beginning of creating your page (after you have about 20 highly rele- vant posts on the page, you can jump right into running engagement ads to targeted cold traffic) Here’s an extra tip when it comes to engagement ads: When running engagement ads to cold traffic, your primary goal should be to run ads that will garner a reaction so you can invite those people to like your page. Video ads actually hinder this so if your goal is to build your page likes this way, I do NOT recommend running video or carousel ads in this case.
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