Your Facebook Strategy is Everything!
Your Facebook strategy should be the centerpiece of your marketing plan. Period!
Taking the time to build this solid foundation will help all your other marketing efforts to develop and perform better. So how do you build a killer Facebook strategy?
Start with these 3 steps.
Establish a Digital Target Farm Area
First things first. You need to identify a digital target farm area. This farm area should consist of a local area that ideally includes around 100,000 people. For example, you may pick a small city or suburb you want to focus on, or perhaps a neighborhood that’s well-known within your city. Begin to relate to this target farm area as your “exclusive” territory in order to develop the right mindset and maximize future marketing and networking efforts. Once you have identified your target farm area, you need to build a credible community/lifestyle page on Facebook that offers focused, relevant content per that area. Come up with a clear but catchy name – such as Johnstown Homes & Lifestyles. However, be sure to note that this page should be non-branded, meaning it should not contain any of your personal Real Estate company branding or wording. By doing so, your community page will present itself as a trusted source for intel and happenings in the area. Build a Community/Lifestyle Page on Facebook
Target Your Audience
Target the audience (current homeowners and potential home buyers) within your digital farm area and implement strategies to generate followers and engagement on your page. You can engender a high level of interest and loyalty by doing three things.
Firstly, post often and consistently.
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