The ONLY Four Things That Matter
I don't care what industry you're in, I don't care who you are serving. There are only four things that matter. I'm going to break them down one by one here.
Brand awareness, iterating your U S P and opportunity statement.
USP is your unique selling proposition and opportunity statement. People care more about what your why is than what you do. So, brand awareness, always iterating your unique selling proposition and opportunity statement.
You want to reach at least 10,000 people per week with Facebook. That is easily a goal you can attain. You want to have opportunities to speak with people and have a consultation and strategize about their current situation. Where are they now? Where do they want to go? Where's the gap in the middle? Can you fill in the gap?
Engagement. Now that you have the reach, now that you've got your USP, your opportunity statement out there, you need to engage with people at least 1000 people per week. Ultimately, you want to do strategy sessions. You're generating strategy sessions with the engagement.
Consistency. That's the name of the game. Service delivery machine is ultimately what you're trying to build using technology and automation to be consistent and delivering a product and a service at the highest level. I call this giving a Nordstrom experience with a McDonald's assembly line. It's a cool quote that I came up with. A lot of people laugh when I say it, but it's true. Nordstrom experience with a McDonald's assembly line.
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