28A —November 19 - December 23, 2021 — M id A tlantic Real Estate Journal
www.marej.com
M id A tlantic R eal E state J ournal
Retail leasing veteran Barron joins R.J. Brunelli
HILADELPHIA, PA — The SIOR Phila- delphia Chapter has Lee &Associates’ Kreider serves as immediate past president Colin Flynn elected president of SIORPhiladelphia Chapter P corporations.
a local leasing representative, she was responsible for recruit- ing local tenants for Menlo Park, Ocean County, Deptford, Granite Run and Springfield malls in New Jersey and Penn- sylvania, while also assisting on Quaker Bridge Mall, the Court and Plaza at King of Prussia Mall, and Dover (Del.) Mall. In 2010, Barron was promoted to regional leasing manager, directing activities of leasing associates for 12 Simon malls and in the Northeast, while also assisting on several major properties in the company’s Mid-Atlantic region. After leaving Simon at the end of 2015, Barron spent near- ly five years as regional director of specialty leasing for Wash- ington Prime Group, directing activities for a team of leasing managers covering 25 open air shopping centers and regional enclosed malls. MAREJ
OLD BRIDGE, NJ — Mi- chelle Ann Barron , a 22-year veteran of the retail real estate
ates • Immediate past president Joel Kreider, SIOR, Lee & Associates of Eastern PA • Board member Brian Glancey, SIOR, The Flynn Company • Board member Nei l Kilian, SIOR, CCIM, NAI Emory Hill SIOR is the leading global professional office and indus - trial real estate organization that certifies commercial real estate service providers with the exclusive SIOR designa- tion, based on achievement, knowledge, accountability and ethical standards. Only the industry’s top professionals qualify for SIOR. Today, there are more than 3,460 members in 42 countries. For more in - formation, visit www.sior.com. The SIOR Phi ladelphia Chapter includes 76 mem- bers who bear the highest standards of professional- ism and competence located throughout central to eastern Pennsylvania, southern New Jersey and Delaware. MAREJ While the Commercial Rent Tax may be unavoidable, all companies with the means and available space should explore the option of subleasing. In ad- dition to the extra income, this provides the added benefit of reducing CRT obligations. Matthew Trubenbach-Byrne, CPA, CCIFP is a supervisor at Withum. MAREJ have maintained or increased holiday-specific marketing this year. “From new in-store cus - tomer services and loyalty pro- grams, to same-day delivery, curbside or in-store pickup, and more, consumers are look- ing for their favorite retailers to offer perks and convenience – and retailers are respond- ing in kind,” Sievwright said. “Further, good marketers know they need to invest to reach customers; they can- not wait for customers to find them. To that end, our survey participants indicated they are leveraging a range of marketing tools, from special events, to expanded social and email marketing, to full rebranding rollouts in time for this critical season.” *This question was not asked in the 2020 survey. MAREJ
industry, has joined R.J. Brunelli & Co., LLC as a salesperson. In her new role with the Old Bridge- based retail property bro-
Prior to joining The Flynn Company, he was an artillery officer in the United States Marine Corps. During those four years, he deployed to Iraq and the Republic of Georgia. He now serves on the Phila- delphia Ball Committee for the Marine Corps Scholarship Foundation. An SIOR member since 2016, Flynn has served in various leadership positions for the chapter, including: vice president, secretary and treasurer. He also played an instrumental role in the an- nual Office and Industrial Property Summit, held this past September with more than 160 attendees. Also elected to the board of directors for 2021-2022 were: • Vice president Brian Ed- monds, SIOR, Greenwood CRE • Secretary Chichi Ahia, SIOR, SVN Ahia Commer- cial Real Estate • Treasurer Brian Davison, SIOR, CCIM, High Associ- to use the losses to offset other taxes. Even for those without operating losses, this provides a tax incentive to offset the additional income that will be gained from subleasing; a true win-win situation for those who are considering how they will be doing business moving forward. Conclusion survey respondents selected “Pre-Thanksgiving/Black Fri - day,” reflecting a sustained trend toward earlier shop- ping patterns. “We’ve come to expect holiday promotions to begin sooner in the fall,” said Melissa Sievwright , LMC’s vice president of marketing. “This year, retailers – and con- sumers – are also contending with widespread supply chain issues, which may prompt shoppers to start even earlier over stock-out concerns.” Competition for holiday sales and traffic has brick- and-mortar retailers work- ing hard to gain and retain customers. One quarter of LMC Pre-Holiday Survey participants say they are trying something new this year to enhance their store’s seasonal shopping experi- ence, and nearly 95% say they
elected Co- l in Flynn, S I O R , o f The Flynn Company , as president f o r a one - y e a r t e rm b e g i n n i n g November 1, 2021.
Michelle Ann Barron
kerage, Barron will work on various R.J. Brunelli landlord and tenant representation ac- counts throughout New Jersey and neighboring states. She reports to Danielle Brunelli , president and principal. Barron spent most of her ca- reer at mall industry leader Si- mon Property Group, beginning in 1999 as a visual merchan- diser for Ocean County and Brunswick Square malls before shifting to leasing in 2002. As
Colin Flynn
“The SIOR designation is recognized as the standard of excellence in industrial and office real estate. I am proud to take the helm of the SIOR Philadelphia Chapter, and will work to increase our membership, provide superior events and pursue new initia- tives with integrity and profes- sionalism,” said Flynn. Flynn is part of the sales and leasing team for The Flynn Company in southwest Phila- delphia, Delaware County and New Castle County. He has represented a large variety of tenants and building owners of local, regional and national
Jay Olshonsky, NAI Global
continued from page 21A DC area. Her employer told me how great a career in com- mercial real estate could be. So I got a job as a leasing broker, in part because it was the only job I could find. What inspiring word of advice would you give to a young executive graduat- ing from college today? Run away from people that
tell you that you can’t. Or stuff like “that’s not how we do it.” Second, if nothing is holding you back, put in the time, ef- fort and work to get to the next level. Third, constantly search for more efficient ways of doing things or getting things done and fourth, I think the CRE industry is ripe for innovation and change so don’t be afraid to try something new. MAREJ
the sub-lessee and recognizing the income on the Company’s regular income tax return. For those with net operating losses, this could provide the added benefit of bringing in ad - ditional income on unoccupied space while simultaneously avoiding the 6% base rent tax assessed and providing means continued from page 2A New York Commercial Rent Tax
JoeLatina,PattersonWoodsCommercial Properties/CORFAC International
makes you most successful in your profession? I feel that I have always been a “people person.” I listen intently to what my clients are saying and do my very best to accommodate their needs. I pride myself on my integrity and I put in the work. You cannot be successful in this business, or any business for that matter, by being dishon- est and lazy. What challenges and or obstacles do you feel you needed to overcome to be- come as successful as you are today? I was 22 years old when I began my career, and it was a very competitive environment. It took time, patience, and per- severance to gain people’s trust and earn quality business. I still abide by these core values and work to inspire the same in our brokers. Who do you feel was most influential in your lifewhen continued from page 26A
choosing this profession? When I was young my uncle owned and operated a small real estate office. For “career day” in high school I spend the day hanging out with Uncle Rudy, perhaps it was a premo- nition of things to come! After college and a few internships, I was working in the family res- taurant business and was ap- proached by a childhood friend with the opportunity. I took the pre-licensing course and a few additional real estate courses and interviewed. What outside activities do you enjoy during you free time? Spending time with my family; going to Eagles games; playing golf; listening to and playing music; and coaching baseball. What inspiring word of advice would you give to a young executive graduat- ing from college today? Develop relationships, learn from others, stay true to your morals. MAREJ
LMC poll shows retailers gearing up for a strong . . . continued from page 16A
In fact, approximately 72% of survey respondents said it is harder to find qualified job candidates than in the past. Nearly half (48.6%) of those hiring have increased their seasonal hourly wage over previous years – a no- table jump up from 23.1% and 38.7% reporting the same in 2018 and 2019*, respectively. Further, many LMC tenants are offering incentives beyond hourly wage to attract workers – from referral, performance and end-of-season bonuses; to opportunities for transitioning to full-time permanent staff; to free meals during shifts; to flexible compensation options. Peak Sales and Holiday Marketing When asked about when they expect holiday sales to peak, more than 25% of LMC
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