7
ovat ion
Zweig Group is social and posting every day! C O N N E C T W I T H U S facebook.com/ ZweigGroup twitter.com/ ZweigGroup linkedin.com/company/ ZweigWhite blog. ZweigGroup .com vimeo.com/ ZweigGroup
and no one is using them,” Gundersen says. “Going to the lumber store and buying Pacific Coast lumber never made sense to me. I started to understand that we should look at how we use wood instead of just saying we shouldn’t use it. When we cut down and mill the old, wise trees that have survived many storms, diseases, and droughts, they can’t reproduce themselves. We’re really taking away wisdom for the future.” WholeTrees provides: ❚ ❚ Architectural services for custom applications of timber in construction ❚ ❚ Engineering and consultation for timber construction ❚ ❚ Project management and subcontracting for WholeTrees tim- ber component installation ❚ ❚ Sales of modular commercial structural building systems that can replace steel with comparable prices, cheaper LEED cred- its, and faster installation. ❚ ❚ Cutting-edge research and development of technologies that will enable the forest products industry to sell round timber to the construction industry, making buildings stronger and forests profitable “Going to the lumber store and buying Pacific Coast lumber never made sense to me. I started to understand that we should look at how we use wood instead of just saying we shouldn’t use it.”
The company’s innovative business model adds value to an abundant natural resource, small diameter round timber. It then reinvests this resource back into a region’s construc- tion needs by: ❚ ❚ Sourcing building materials from regional forests ❚ ❚ Employing rural communities ❚ ❚ Leading a regional market for round timber structures ❚ ❚ Constructing the cutting-edge in environmental certification with every new project “When we cut down and mill the old, wise trees that have survived many storms, diseases, and droughts, they can’t reproduce themselves. We’re really taking away wisdom for the future.” HOW ELSE ARE ARCHITECTS GOING GREEN? Restoring endangered wetlands and reducing hospital stays are among some of the things landscape architects are working on now, according to the American Society of Landscape Architects. Here are some examples: ❚ ❚ Healing Gardens. Working with medical professionals, land- scape architects create landscapes that reduce stress, boost the immune system, improve Alzheimer’s symptoms, encour- age physical activity, and reduce time spent in hospitals. In
See WHOLETREES, page 8
© Copyright 2016. Zweig Group. All rights reserved.
ruary 8, 2016, ISSUE 1138
Made with FlippingBook Annual report