Gameplan
Asset Mapping
Asset Mapping is the process of identifying valuable local resources, such as buildings, outdoor spaces, skills, knowledge and connections. Once these are identified, links between assets can be strengthened, allowing communities to draw on existing resources, as well as identifying any gaps.
Map valuable local resources to support community engagement through big events.
Shift perspective
Big events often use temporary infrastructure and non-local resources, overlooking local assets that provide the same service. Instead of focusing on ‘what we don’t have’, Asset Mapping realigns the focus to ‘what do we have’. This way of working helps build relationships with local communities and aims to rebalance resource use towards local assets.
Think local
Asset Mapping promotes capacity building ; collaborative working; a sense of fair give and take; and networking. It is key that the project team acts as the catalyst to support people in acknowledging and mobilising local assets. For example, Asset Mapping can help Keep it Local by encouraging greater community and local business engagement. For example, outsourcing catering is often identified as a disincentive for local business engagement. Instead, use Asset Mapping to identify opportunities, such as community hosting to support local social and economic impact.
How Break it down
There are five types of assets: individual, association, institution, physical and connection. Each type of asset can be mapped out, as shown in the Gameplan Asset Mapping
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