Ready
Template . Links can then be highlighted between different assets. For example, a community influencer may have a good relationship with a school, local club or venue that may be able to support the event. Once links have been created, gaps may emerge in the local picture. For example, there might be a shortage of volunteers to support the event. This can be addressed by leveraging social network links to help with Recruiting and Incentivising Volunteers .
Institution Assets
Institution assets consist of professionals in a structured organisation, such as the council, private businesses and schools. Interests may vary, but these institutions contain useful resources. They are recognised and often, also trusted institutions.
Physical Assets
Physical assets are tangible, and include land, buildings, spaces, equipment and funding. Having the ability to access and utilise these assets can reduce costs, but also create engaging environments. These physical assets also identify opportunities for habit stacking , where existing familiar infrastructure is used to support engagement in new activities.
Individual Assets
At the heart of the community are the people. Each resident has valuable knowledge, skills, social networks, passions and experiences. If people have a strong community presence, inviting these individuals will benefit the event’s planning process.
Connection Assets
Connection assets are the community influencers that can bridge interaction between assets. It can take time to develop a rapport, but working with community influencers is important for unlocking links between community assets.
Association Assets
Associations include small groups, clubs and volunteers. Typically, these assets are informal and facilitated by leaders from the community. These are likely to be the same people who will require Proper Thank Yous .
13
23
Made with FlippingBook Online newsletter maker