Gameplan
Co-create Physical Activity Opportunities
Getting people involved in organised physical activity opportunities requires an understanding of fuel and friction . Fuel is the mechanism that boosts engagement, such as being social, accessible or rewarding. Friction cuts engagement and creates Sludge barriers. It is important to identify both fuel and friction so that physical activity opportunities can be better designed to motivate and engage the audience.
Understand local fuel and friction, then co- create physical activity opportunities.
Adding fuel does not overcome friction
Sludge barriers cannot be overcome by pouring more fuel into a system where there is already a lot of friction. For example, driving with your foot on the brake, nothing happens, because despite the fuel , there is too much friction . If the friction problem is not addressed, no amount of fuel (investment) will boost engagement.
By communities for communities
Sludge barriers can be overcome by working with communities to understand local friction sources and fuel motivations. Co-created interventions can encourage active involvement from the beginning, increasing engagement, ownership and empowerment. How Identify the ‘why’ then engage the ‘who’ The first step is to determine the physical activity objectives, or the ‘why’. This is done during the Collaboration Kick-Off. Once the ‘why’ has been determined, identify the community or target beneficiary groups. Accessing groups relies on community networking to build relationships. Working with community influencers who are active in their communities can help as they may already be in contact with groups, such as children, young
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