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community influencers as much as possible in, for example, designing the Community Engagement Planning Hand , attending Collaboration Kick-Off and Collaboration Kick-On events, Co-creating Physical Activity Opportunities , and accessing funding and assistance through Microgrants . How Event stakeholders need to collaborate in order to adapt and complete a Gameplan Community Engagement Planning Hand Template . Planning requires decisions around the following five key questions:
The Gameplan Community Engagement Planning Hand Template provides a helpful guide to understanding and increasing participation levels. 4. What engagement actions should be delivered before, during and after the event? Identify the key actions to be carried out to engage the target communities, including a list of Co-created Physical Activity Opportunities . For each action, make sure to indicate: • Who has lead responsibility. • Estimated timings for delivery. • Where the activity will take place. • Estimated cost to help identify a specific Gameplan Budget Checklist . • How activity could be sustained after the event to shape Collaboration Kick- On activities which support longer- term community engagement and social impact. 5. How will successful engagement by target communities be measured? Identify a number of SPICED, SMART and Storied Social Impact Indicators and Evaluation Plan to monitor community engagement. Consider the Social Impact Monitoring Tools that this might require.
1. Who are the target communities and why?
As part of Event Decentring , identify specific communities which the event hopes to engage with to address local issues. Communities can be defined in different ways, according to the objectives, but may include attributes such as: geographic location, demographics, interests, and activity levels.
2. What is known about how to engage these target communities?
Work with community influencers to learn about potential barriers ( friction ) or opportunities ( fuel ) affecting their community’s engagement with the event.
3. What is the goal for the level and nature of community engagement?
In practice community engagement can reflect participation at different levels and is associated with empowerment – from ownership of an event (reflecting a high level of involvement and impact) to lip-service where participation amounts to very little.
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