Gameplan
Physical Activity Hubs
Creating local Physical Activity Hubs provides a focus for physical activity-based events and opportunities. Hubs can take many forms: from open spaces to places where people gather or work. Keep it Local by transforming local assets into Physical Activity Hubs. This helps create Social Buzz , spark physical activity and encourage engagement. Just as club houses are important for sustaining sports clubs, Physical Activity Hubs can be a short-term alternative to increase physical activity when a big event comes to town. Physical Activity Hubs can also be used to host a series of micro-events before, during and after a big event. Resourcing these hubs therefore, can support physical activity, create Social Buzz , and promote an upcoming big event. It is important that these hubs are promoted widely in different ways to draw in new and familiar groups. The most successful hubs break down barriers and reduce friction . This is done by facilitating fun activities which are carefully targeted to their audience. How Pop-up physical activity in unexpected places In the same way guerilla knitting brings knitting art to unsuspecting local communities, a great way to bring physical activity into people’s lives is to do it unexpectedly in a space and place that forms part of their everyday routines. For example, instead of organising physical activity in obvious settings such as gyms, arrange a physical activity pop up in an unexpected place such as a library or office, at a time that coincides with local routines when people will be free to engage. This makes the activity unusual and exciting. Repeated over time in a community this new behaviour will become stronger as it exposes more people to different opportunities.
Use big events to engage communities in physical activity opportunities.
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