Proforma Albrecht & Co. SHIFT 2019

A Toast To MIXOL

Mixology is back in the spotlight and this time we thought we’d highlight a tried and true tropical classic undergoing a renaissance – rum. The centuries-old spirit has been named the favorite alcohol beverage by 80 percent of millennials and is now so popular that it even has its own holiday. What’s driving this resurgence? Perhaps a few tasty bits of information could provide some valuable insight: Creation sensation To say that rum is a popular cocktail ingredient is a gross understatement, with everything from mojitos and piña coladas to mai tais and daiquiris sure to be etched into the memory of any bartender. But if you thought rum was an old dog with no new tricks, you’re in for a surprise. Operators have taken advantage of its resurgence and begun experimenting. And the results definitely do not disappoint. Try a green monster and you’ll see what we mean.

In the mix Speaking of experimentation, rum’s newfound popularity isn’t only because of its use in cocktails. Believe it or not, it also works as an incredible mixer. Don’t believe us? Next time you go to reach for that bottle of gin with your tonic water, why not put it back on the shelf and grab the rum bottle instead? You won’t be disappointed.

Three superstars, one glass Along with rum, some of our favorite ways to beat the blazing summertime heat include ice cream or an ice cold soda. But all three together in a single glass? Surely, we’ve gone mad thinking that such a combination could be so deliciously satisfying on a sweltering day? Sorry to disappoint you but we’re not crazy. Still interested? Then the dirty Coke float, a tropical take on an American treat, may be just what you’re looking for. Variety is the spice of life One of rum’s most alluring aspects is its surprising diversity and versatility. As a testament to this fact, establishments around the nation have entire menus composed of different flavors and creations ranging from pumpkin spice to apple and mango. One bar in Texas even had to double its stocking capacity to over 650 bottles in order to accommodate a selection of over 60 different rum variations, including white, dark, aged, spiced and more. Or you can get your own box featuring rum selections from 20 different nations! But personal preferences aside, there can be no doubt about rum’s return to the forefront. So why not get in the spirit?

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12 shift ™ , a DON publication

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