3. Speaking of influence – they have a lot of it Social media isn’t the only area where Gen Z-ers have a lot of sway. By 2020, they are projected to make up nearly one- quarter of the population of the United States and account for nearly 40 percent of all consumer spending. And it doesn’t end there – a recent study conducted by the National Retail Federation and IBM’s Institute for Business Value found that Generation Z commands an astonishing $44 billion in spending power. Other recent studies also revealed that 93 percent of parents stated their Generation Z-aged children inf luenced household expenditures. 4. Their reach is long but their attention span is short Eight is the new lucky number for businesses looking to market to Generation Z. Despite spending the largest amount of free time online, clocking in at just over ten hours per day, a recent article from Forbes revealed they also have the shortest attention span at a mere eight seconds. These findings have been a primary driver of new marketing campaigns that utilize six-second ads or mobile push notifications and banner ads rather than traditional email. In addition, nearly 60 percent of surveyed teens indicated they would not use apps or websites that were slow to load or difficult to navigate. 5. They value privacy but also want a more personalized shopping experience In the age of identity theft and cyberbullying, it should come as no surprise that Generation Z is perhaps the most cautious generation to date regarding online privacy, with the biggest example being what has become known as a “finsta,” or fake Instagram account. This allows teens to have more personal freedom to post memes or engage in debates without fear of discovery by parents, teachers, coaches or employers. With that said, Gen Z-ers also favor authenticity and a more personalized experience, in particular when it comes to navigation and advertising. A recent survey from AdWeek found that 67 percent of Gen Z-ers preferred “real people” such as inf luencers and vloggers in ads rather than celebrities. On the personalized experience end, more companies have begun retooling their online capabilities to feature a step-by-step guide on finding the right product for any occasion, especially for gifts. Where do we go from here? It’s no secret that Generation Z is just beginning to find its way in the professional world and any attempt to definitely predict its path is premature to say the least. It is also important to note that the dynamics of an entire generation can hardly be confined to five statistics, as no one person is that predictable, let alone 60 million of them. But just like any journey in life, it begins with a single step – or five, in this case.
Eastern Tabletop Designs and Manufactures over 1600
Over 1600 products in stock; bar stations and more! Wide range of styles, (polished, brushed and color coated) and price options Choose Contemporary or Classic styles in 3-4-5 star options See our videos! Visit easterntabletop.com to see videos demonstrating our products Contact your DON representative!
The HUB – multifunctional, space saving, and easy to set up without tools
The HUB features lockable smooth-roll casters and collapses for storage.
Folds to 7"
Eastern Tabletop 1943 Pitkin Avenue Brooklyn, NY 11207 888-422-2142
www.easterntabletop.com sales@easterntabletop.com
The HUB – action station setup with interchangeable, drop-in tiles for cooking, cold display, and more
The HUB – mobile bar setup with speed rail, sink, and front/side panel options
shift ™ , a DON publication 17
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