Insta-Grand Slam! L et’s face it – social media is now a household name as recognizable as any landmark or A-list celebrity, especially for foodservice operators. But one platform is poised to seize the top spot in the foodservice social media hierarchy – Instagram . With over 500 million active users, there just might be no better way to literally put yourself on the map. With these five critical tips, you can turn your establishment into a social media superstar! 2 Your brand is much more than just a logo. It’s your identity, your Five Essentials
voice and your aes- thetic. And if that’s not enough, research has shown that brand engagement on Ins- tagram is ten times higher than on Face- book. That’s why it’s extremely important that you take owner- ship of your brand by staying on it, especially in terms of relevance. If you operate a wine bar, would it make sense to post images of buffalo wings, pint glasses and sports memorabilia? Giving your customers an accurate sense of what you’re about will help them feel fulfilled as well as create hype and excitement for any potential future diners.
20 shift ™ , a DON publication
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