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of available space in order to attract more customers. Imagine enjoying a glass of fine wine in a comfortable chair in front of a roaring fire on a cool and clear evening surrounded by towering mountains, crashing waves or glittering skyscrapers. Some things just can’t be recreated in a picture or on television. Just “popping” in! We’re all familiar with pop-up books and pop-up video. But pop-up bars and restaurants? These temporary setups have been sweeping the U.S. due to their incredibly fun atmosphere, with themes that run across the entire artistic spectrum. Recently, the city of Chicago made headlines with a perfectly detailed recreation of the living room from hit Netf lix series “Stranger Things,” complete with drinks and menu items named specifically after characters, settings and locations from the show. As an added bonus, pop-up restaurants have benefitted budding young professional chefs and mixologists by providing them a convenient platform for creative culinary experimentation with little to no risk of bankruptcy. Putting the “fun” back in “fundamentals” There is still a lot of work to be done for dining in to recapture the attention of consumers, especially those in younger generations. The days of being able to rely solely on the menu and price as primary drivers of dine-in business are long gone. But if these five examples have taught us anything, it’s that operators are no strangers to adaptation and are beginning to close the gap as a result. And they’re having a great time doing it!
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