2025 Outlook
Trends
Challenges Why the price of chocolate has tripled in the last 2 years
Candy is a staple for many Americans
58.1% enjoying it weekly or daily and 76.4% naming chocolate as their top choice . Beyond indulgence, candy serves emotional needs: 18.9% turn to it for stress relief , and 23.2% for a pick-me-up . With over half of Americans feeling stressed and low on energy, it’s no surprise that candy is often seen as a quick and affordable indulgence.
The Growing Demand for Chocolate Global demand for chocolate has doubled over the last 30 years. Dwindling supply: in 2024, the global cocoa market will be short by 300,000 tons. Cacao Farmers Don’t Get Paid Enough Cacao farmers are turning to other crops, like palm oil, or are leaving farming entirely to make a living for their families Unsustainable Farming Practices New agroforestry systems are being promoted to conserve the forest ecosystems and biodiversity. While this is great news, it limits the number of new cacao farms as well as the number of new cacao trees that can be planted.
How we manage it - Established, long-term relationships - Forward buying - Maintain our premium positioning
Source: Brightfield Group; Wellness Consumer Insights; Q4 2024
Source https://www.lakechamplainchocolates.com/blog/increasing-price-of-chocolate/
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