“Sharpen & Strengthen” is our motto
Why? • External market forces put significant pressure on margins What does this mean? • Refine & narrow our product mix • Get the right products in the right distribution channels & retailers • Eliminate unprofitable skus from our line •
Limit availability of low margin or short shelf-life products (ie – Truffles or Caramels, 90-120 days) • Trade Spend Optimization • Promotional funding MUST drive significant incremental sales • Promotional activities outside of the peak holiday seasons • Be more selective and strategic when selling • Strategic expansion with current partners • Seek out truly NEW and incremental business, no shifting of suppliers based on prices or promos • Build velocity of everyday items in addition to Seasonal • Identify gaps in product offerings or forecast • Pre-order early and get seasonal displays up early for maximum sales opportunity • Conduct post-season and post-promotion sales analysis • Transparent communication
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