Breadcrumb shoppers spend more across high value categories
Baskets containing breadcrumbs are …
Breadcrumb shoppers spend 128% more than the average food shopper
11x more likely to contain
Ground Beef
8x more likely to contain
Fresh P armesan
vs
8x
Fresh Parsley
more likely to contain
$42.75/basket 10 units
$97.75/basket 27 items (bread crumb shopper)
(average shopper)
5x
Caesar Dressing
more likely to contain
4x more likely to contain
Single Salad Spinach or Arugula Mix
Numerator 2023 – 07 – 29 When Packaged Bread Crumbs Any Category is purchased, what other Subcategory within Grocery is also in the basket, benchmarke the average Grocery basket? Advanced Options: Date Range=2022 -07-01 to 2023 -06-30, Static Group=Total Commerce, Subscribed Channel=Online Food Mass Dollar Drug Club Military
d to
CONFIDENTIAL, DO NOT DISTRIBUTE
7
Sensitivity: Internal
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