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RANDY WILBURN, from page 9

have to acknowledge that change is coming. There is a generation of graduates who were raised from the bottle on a smartphone or a computer. They live their lives now with 24/7 access to any information they need, and the constant churn of social media. It shouldn’t come as a surprise that lots of these guys are picking up their phones and looking for the next great opportunity. It’s happening now! So what will it look like for your firm? Try this. It’s 2018, and you have a newly minted, high achieving architecture graduate who would love to work in New York, and they want to experience what it’s like to work at a high-level design firm, but he or she also wants to travel. Imagine a firm like Robert A.M. Stern Architects , or Peter Pennoyer Architects , offering opportunities to work on great projects even for entry-level architects. Maybe the project lasts for six to 12 months. Maybe longer. The young architect gets to work for a set period on a particular project. Once the project is over, the architect can add the experience to his or her online job profile and either move on to the next exciting project or take some needed time off to climb Mount Kilimanjaro – or volunteer at an orphanage in India. Anything is possible. It’s not that firms will no longer hire full-time, long- term employees. That won’t go away. But a segment of our society will gravitate toward the ability to go from assignment to assignment, project to project, firm to firm, and not be encumbered by having to stay in one place – all while not being stigmatized by jumping from one job to another. If all the predictions are correct, then we have a lot of work to do to prepare for the future of employment in the design industry. You might ask yourself, “Why would these young people want to do that and give up the safety of a job?” But that is the wrong question to ask. The real question is, “How do I make my firm attractive to this talent pool that’s coming out of school in the next three to five years?” There’s a new generation of talent that’s coming our way, and they’re thinking, acting, and doing things differently than we did when we graduated back in the Stone Age. There will be programs and apps out there that will help this next generation define how and when they work. It’s up to us to figure out a way to embrace this technology. Change is good and we can’t be afraid of it! I recognize that this article will cause readers to fall on one side of the argument or the other. If you are a firm leader, I would love to get your feedback on this topic. I have pulled together one of the shortest surveys on record to get your thoughts on using new technology to make the temporary or contract recruiting process more efficient. Visit: bit.ly/aecemployer Please take a minute to participate. And thanks in advance. As always, if you want to talk about this or any other HR/ recruitment topic, please email me. RANDY WILBURN is Zweig Group’s director of executive search. Contact him at rwilburn@zweiggroup.com.

Many of you have used Uber in the past few years. Technically, Uber is an app, accessible from your smart phone, that aggregates all available drivers in a given area that are willing to drive you to your destination. It’s a tool that works well. I never think twice about calling an Uber. I usually tap a few icons on my smartphone, punch up the Uber app and within five or 10 minutes I’m taken to my next appointment. I get a clean car, usually with a water bottle in the backseat, and a quick – and hopefully uneventful – trip to my next destination. Ten years ago I would have never imagined this type of service being available to me for any reason. Now we take Uber for granted. It’s an indispensable tool. Now back to the gig economy. Take that same Uber-like process and place it firmly in the design industry. All the different types of cars, Uber, UberBlack, UberXL, etc., are replaced with project engineer, project architect, mechanical engineer, electrical engineer, planner, landscape architect – you fill in the blank. Imagine a program or app that aggregates this kind of talent and based on your need sends you only the people that are actively looking to do temp work, on-call work, contractors, or freelancers. All this talent has been vetted, and there is even social proof based on the feedback they’ve received from other firms they’ve worked with in the past. That’s what the gig economy is all about, folks. And for those of you who are not familiar with this definition, I found an excellent explanation at Whatis.com. “A gig economy is an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements. The trend toward a gig economy has begun. A study by Intuit predicted that by 2020, 40 percent of American workers would be independent contractors. There are many forces behind the rise in short-term jobs. For one thing, in this digital age, the workforce is increasingly mobile, and work can increasingly be done from anywhere so that job and location are decoupled. That means that freelancers can select among temporary jobs and projects around the world, while employers can select the best individuals for specific projects from a larger pool than that available in any given area.” There are other programs that embody this idea. Taskrabbit.com and Snagajob.com are two that have been around for awhile and have proven to work pretty well. I suspect that even in the design industry, for those owners out there that are so persnickety about the people that they hire, there will even be something they can soon use that will afford them the opportunity to co-opt great talent for determined periods of time. I think about some of the specialties in our industry like MEP engineers, planners, landscape architects and wonder, “What if I could pull up an app that had some of these individuals just a few keystrokes away?” I believe that’s what the future holds for talent acquisition in the design industry. If you look at the economy now, and you look at some of the uncertainty in the job marketplace coupled with the millennial workforce mindset, you

THE ZWEIG LETTER October 17, 2016, ISSUE 1172

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