Tree Service Digital - January 2024

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Inside This Edition

1. Happy New Year! 2. Ryan Reynolds’ Secret to Viral Marketing 3. Mayan ‘Model’ Looks 4. The Remarkable Rise of Kierra Henderson, the Trucking Guru

For years, many people have wondered if education is vital to achieve business success. You might think education and experience are necessary to succeed in a particular industry, but that’s not always the case. Many entrepreneurs without formal education have left a mark on their respective industries and started businesses such as Apple, Facebook, Google, and Virgin Group. And Kierra Henderson, better known as the Trucking Guru, has recently added her name to the list of prominent successful entrepreneurs who never finished high school. Henderson was born in Dallas, Texas, the oldest of eight children. She faced adversity countless times during her youth, ultimately leading her to drop out of high school. But the odds continued to stack up against Henderson as she became a teen mom and found herself in trouble with the law, earning herself a felony. To give herself and her daughter a chance at a better future, Henderson turned her life around and started working at an AT&T location in Dallas. AT&T proved to be a good fit for Henderson, as she won several awards and regularly earned her management team’s recognition. However, the company outsourced her job overseas, leaving Henderson scrambling to find something new. A friend told her to get into the trucking industry. She knew nothing about trucking but figured it was worth a shot. She did research, found a local trucking company that was hiring, and applied to be a transportation planner. KEEP ON TRUCKING How Kierra Henderson Built Her Multimillion-Dollar Empire

This company wanted someone with experience and a bachelor’s degree, two things Henderson did not possess. So, what did she do to overcome this obstacle? She lied, claiming to have a degree and even making up a former employer to make herself more hireable.

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