(3) PRODUCTION AGENCIES: Individual or special program services, such as the many well-known religious programs on the air in most countries featuring one group or speaker. (4) SERVICE AGENCIES: Co-operative efforts aimed at assisting all broadcasters in general on a religional, na tional or international basis. Examples, — DIA, ICB, ERA, WACB, NRB. Add to this Christian Radio Agencies placing programs on stations. (5) FIELD SERVICES: Special projects, such as inter-station com munication networks; the radio services of MAF and JAARS, etc.; Gospel recordings; audio-visual & films; telephone sermons; TV landlines as in Britain ; “Re-diffusion” cir cuits, etc. (6) TRAINING AGENCIES: Personnel preparation for domestic or over seas work in Christian or secular schools and courses, class or correspondence or “ inserv ice.” (7) CHRISTIAN VOCATIONAL PARTICIPANTS : Non-church or missions directed activities of individuals in radio and TV professionally or as amateurs; in business, research, laboratory, factory or “ hobby.” (8) CHURCHES & ALLIED GROUPS: Pastors and laymen in radio programming. The general involvement of the Christian com munity such as prayer-partner groups, donors, recording organizations, etc. (9) CHRISTIAN SUPPLIERS: The “ logistics” of Gospel broadcasting involv ing consultants, transmitter and rece iver manufacturers as well as tape recorders and other electronic specialties. Thus we come back to the original questions asked about what is involved in building, buying or operating a Christian radio or TV station to day; and, for what shall I prepare in Christian communications ? It is quite evident that even only a cursory and brief review shows how wide open is the gate to earnest and dedicated people who, by radio and TV, want to “go places and do things” for God in this wonderful hour of Church History. Machines and money are not the primary con sideration. Rather, it is the ever-recurring need for “men” (and women, certainly!) which will make or “break” the future of Gospel broadcast ing at home and abroad. For the man of God’s choice, properly trained and seasoned in service, willing to venture for Christ in faith, courage and vision, there is no substitute. “ Art thou the man?” HD
us to the point of frustration. How eager we should be to seek improvement in every part and pattern of our Christian broadcasting. Here is where the “ right people” for the pro gramming job loom large in the picture. While the elements of economy and convenience so often dic tate the policy of a “ one-man operation” of the announcer-disc jockey type, plus “watch over the transmitter,” a Christian-owned-and-operated sta tion or studio must concentrate upon quality pro gramming if it lives up to the expectation o f its name. The program is what the audience hears and by which it identifies the entire project. Let us not skimp on choosing adequate personnel in quality and quantity! What then, are the duties and concerns of the Program people in Gospel radio and TV? How do the various functions divide themselves up? Here are some of the angles for which to prepare: Program Direction and Production Announcers; speakers; control operators Musicians, vocal & instrumental of highest caliber Script writers Librarians for records, tapes, scripts, etc. Traffic department Various language broadcasts Training-programs and scholarships Newsmen & cultural Audience survey and research TV,—producers, camera men, “ props,” actors, photography Some may be surprised to see “actors” listed under programming for TV, but if we are to ever make a lasting impact upon the unchurched and the unsaved, there must be a much larger use of excellently prepared drama than we are now em ploying. Having covered a few of the basic requirements of radio, the “new missionary,” and Television, the “newest missionary,” we shall simply indicate the various components which make up Gospel broad casting itself today. It is easy to think in terms of only one or two facets with which we are famil iar, but there are many more than this. If we were to “Build a pyramid” representing Christian use of radio and TV from the ground up, it would need to include the following “ layers” : (1) BROADCAST STATIONS: Christian or secular-operated; domestic or overseas in location. Transmitting facilities available to Christian groups, whether com mercial, Christian-managed, missionary, gov ernment, or cultural. (2) RECORDING STUDIOS: General program-producing facilities with the same cha ra c te r is tics as stations, adding schools and others.
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THE KINS'S BUSINESS
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