Lahainaʻs Safeway team
the present, and into the future. Right away they began looking into the quickest way to get eggs to Maui. They worked with Aloha Harvest to deliver initial donation of eight pallets of eggs, 7200 dozen to Maui by Au- gust 14th. Then the longer term planning began. Be- fore sending additional donations Waialua fresh coordinated with food hubs on Maui to ensure that those who would receive, store, and distribute the eggs had power restored and could handle the donations. Once all the details were nailed down Waialua Fresh Egg Farm was able to send their second donation of 20 pallets, 18,000 dozen eggs, a month later on September 14. This second shipment went through Hawaiʻi Foodbank and Waialua Fresh continues to work with them to coordinate weekly donations. Jon Kato, of Waialua Fresh Egg Farm comment- ed on their long term commitment to pro- viding support, “We will continue to provide support to the communities affected on Maui for years to come.” SUPPORTING HUNGER RELIEF EFFORTS SAFEWAY FOUNDATION On September 27, 2023, Safeway an- nounced that more than $1 million has been donated to disaster relief efforts aiding peo- ple and communities affected by the Maui
fires, courtesy of a fundraising campaign supported by customers and employees. Through an in-store fundraising effort in Au- gust, Safeway stores raised money to assist various non-profit organizations with the goal of providing meals to those impacted. Donations were collected at check stands at Safeway stores in Hawaii and the mainland. The money raised supports hunger relief efforts through the Maui Food Bank, Ha- waii Foodbank, the Salvation Army, Boys and Girls Club Maui, and Red Cross Hawaii. The Safeway Foundation matched the first $100,000 donated by customers. “We are grateful for the generosity of our customers and inspiring teamwork of our employees to assist the Lahaina communi- ty,” said Clayton Eto, Safeway’s Hawaii Dis- trict Manager. “We are committed to contin- ue serving west Maui and hope our support will help nourish our neighbors in need.” Along with financial assistance, Safe- way donated food and water to evacuation shelters. The Lahaina Safeway reopened on September 13 following the County of Maui disaster area restrictions being lifted for the Lahaina Cannery Mall. Store hours are cur- rently 7 a.m. – 7 p.m.
tions with missions that are important to the company’s founders. Foodland encouraged customers to join them in supporting these organizations at checkout in June, July and August. One of the organizations that Foodland was al- ready supporting in August was the Amer- ican Red Cross of Hawaii. When the fires happened Foodland immediately reached out to the Red Cross to ask if it would be possible to designate all donations to their Red Cross Maui relief efforts. Once they agreed Foodland encouraged customers to join them to help, and they were amazed by the overwhelming response. By the end of the month, Foodland cus- tomers donations together with Foodland’s gift, meant that more than $244,000 had been raised for the American Red Cross of Hawaii to help those impacted on Maui. In addition, Foodland also designed and sold “Kako’o Maui” and “Rise up for Maui” t-shirts at all stores so that proceeds from the sales of these shirts could further their support for Maui.
A MARATHON NOT A SPRINT WAIALUA FRESH EGG FARM
Leadership at Waialua Fresh Egg Farm rec- ognized that a disaster of this magnitude would create a large scale need for food in
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