Ramblin Jackson - January 2024

RAINWATER HARVESTING HELPS KEEP OUR PLANET GREEN CASH IN ON RAIN

Rainwater harvesting has been increasing in popularity as people seek sustainable and environmentally friendly options for freshwater. Rainwater harvesting is exactly what it sounds like, collecting and storing rainwater for various uses, such as landscaping and household needs. Here are three reasons why rainwater harvesting benefits individuals and the planet. Sustainability Rainwater harvesting is celebrated for its dual-purpose approach: It conserves a precious resource while offering practical solutions to everyday needs. It helps reduce water scarcity, easing the burden on traditional water sources, and lowers energy consumption and carbon emissions. It’s a vital step in preserving our planet’s limited resources and safeguarding the environment for future generations. Cost Savings and Financial Benefits With the escalating costs of municipal water services, rainwater harvesting provides a financial incentive, promising lower utility bills and reduced expenses. It’s an investment in the environment

and your financial well-being, making it a win-win solution that contributes to sustainable living while strengthening economic stability. Community and Global Initiatives Communities and governments worldwide are promoting rainwater harvesting through incentives, subsidies, and awareness campaigns. In some regions, it has even become a legal requirement to further spur people into action and contribute to a sustainable future. Rainwater harvesting has become a collective movement toward a greener world, demonstrating the power of communities coming together for the common good. The craze for rainwater harvesting signifies a fundamental shift in how we approach and manage potable water. As the world grapples with environmental challenges, rainwater harvesting offers an eco-friendly, cost-effective, and reliable long-term solution. It is no longer just a trend but an integral part of the journey toward a greener, more sustainable future, ensuring a better world for everyone.

CRUCIAL QUESTIONS FOR YOUR 2024 SALES AND MARKETING MEETING CREATE A BLUEPRINT FOR SUCCESS

Your annual sales and marketing meeting sets you up for success, so the questions you ask in these meetings are just as crucial. The Ramblin Jackson team recently concluded our two-day annual sales and marketing meeting, where we reviewed our 2023 and planned for the year ahead. Here are a few questions we covered that you should start implementing in your annual meeting! What can you and the team look forward to? Before diving into leads, sales, and strategies, look at your calendar and plan your vacation and team retreats. You need to have time on your calendar to look forward to! As we’ve said in the past, times can be rough as a business owner, but family time and team bonding can give you the energy boost you need to keep going. For your team retreat, review your profit versus loss and see whether a retreat is viable or not. It shows your staff that team retreats aren’t necessarily a given, and when you can make it happen, you can all cherish it that much more. Our Rambler Retreats are vital to our company and bring us closer together. Make team culture an essential

part of your annual planning! Ask yourself and your team, “Do you have something in your calendar to motivate you through this year?”

How can your team increase leads and sales? Of course, you also need to get into the nitty-gritty of how you’ll be increasing your leads and sales in 2024. Will it be content creation like podcasts and social media videos or email newsletters and direct mail marketing? Make a strategic plan with your sales team to map out the coming year, your next steps, and how they work toward expanding your client list. Who is your ‘Hell Yes Customer’ in 2024? A question you need to revisit every year is, “Who is your Hell Yes Customer?” You must identify your Hell Yes Customer and targeted audience in order to create marketing that actually hits its mark. As you tailor your marketing to this demographic, be sure to assess expenses and the exact tactics you’ll be implementing. Leave no room for ambiguity on what comes next! Create those steps and make them crystal clear and how the team will follow them.

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