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People love the idea of going to a remote island.
AN EAST COAST MUSIC FESTIVAL 2025
THE JUBILEE - NEW GLASGOW, NOVA SCOTIA
FRI AUG 01
SAT AUG 02
“It shouldn’t be forgotten,” Brian says. “Resettlement in Newfoundland was a big undertaking in the ’60s and ’70s.” That cultural weight gives the resort a deeper kind of meaning. While the experience is relaxing, it also reflects a very real part of the province’s history. And preserving that balance - between comfort and authenticity - is something Brian is committed to. “I’d like the brand to continue to represent - in a small package - the majority of Newfoundland,” he says. For those thinking of taking on a project like this, he’s quick to point out the fine print. “Investigate the regulatory requirements,” he advises. “Understand the red tape and timelines.” Loyola reflects on the early days the same way. “I went into it headfirst,” he says. “I didn’t do a feasibility study. It worked out, but it just as easily might not have.” There are still challenges ahead, but Brian doesn’t seem fazed. The physical work continues - repairs to the wharf, a fresh coat of paint on buildings - and conversations about the future are happening quietly, at a pace that suits the place. And for guests, that’s the gift - time slows, the noise fades, and the island takes over.
FEFE DOBSON ROXY & THE UNDERGROUND SOUL SOUND DANIEL JAMES MCFADYEN
JJ WILDE LOVIET BATTLE OF THE BANDS (WINNER 1)
SUN AUG 03
ODDS CAROLE POPE OF ROUGH TRADE BATTLE OF THE BANDS (WINNER 2)
TICKETS: THEJUBILEE.CA
106 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 3
INNOVATION • SPOTLIGHT ON BUSINESS MAGAZINE 107
AN EAST COAST MUSIC FESTIVAL THE JUBILEE - NEW GLASGOW, NOVA SCOTIA
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