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I’m always creating in some way. Fashion is a big one for me. ”
Spotlight on Business: You’ve been making waves onstage and online. For those just tuning in, who is Maggie Andrew - and how did Nova Scotia shape you? Maggie Andrew: I’m a singer, songwriter, and overall artist originally from Halifax. I grew up in Waverley with my older brothers, spending my childhood biking, exploring the woods, and being outside. It was a great time to be a kid. I think growing up without tech glued to my hands helped me discover what I love - like music, fashion, and storytelling. I was obsessed with Hannah Montana. That show completely rewired my brain. It showed me that a life of creativity and performance was possible, even if there wasn’t a lot of that around me growing up. Spotlight on Business: What do you like to do when you’re not writing, performing, or collaborating with other artists? Maggie Andrew: I’m always creating in
some way. Fashion is a big one for me. I love putting together looks for shoots and shows. I literally bedazzled a football jersey recently just to wear on stage. I also play soccer, travel, hang out with my friends (a lot of them are creatives too), and plan music videos. Even when I’m not writing music, I still feel like an artist just living life. Spotlight on Business: You clearly have a love for creative direction and style. How would you describe the “Maggie Andrew” brand? Maggie Andrew: Fun and fearless. My older brother Trevor was always the blueprint for me - he did it all: music, painting, fashion, snowboarding, skateboarding. Watching him showed me that being an artist doesn’t have to mean just one thing. I see artistry as 360. It’s music, visuals, style, lyrics, storytelling - all of it. That’s what I want my brand to reflect. Something funny, satirical, honest. Not too serious. I want people to feel like they can let go and just have a good time.
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INDUSTRY • SPOTLIGHT ON BUSINESS MAGAZINE 27
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