Escape to Creekside RNR
product from us. I know that we thought we couldn’t help. Because we had put their best interest at heart, they were still willing to do business with us. Make caring about your customer part of what your business is. Make sure your whole team knows how important it is to put the customer first. Solve business challenges by asking, what is best for the customer in this situation. By continually asking how to put the customer’s best interest at the core of your thinking, you will demonstrate to your customer that you are the best partner for them long-term. And then, see where you can go above and beyond. One of the best business books I’ve read in the last 5 years is “Unreasonable Hospitality” by Will Guidara. Fans of the TV show “The Bear” already know what I’m talking about. In it, Will talks about having such tight control of his finances that he could allocate budget to simply “wowing” customers. Examples ranged from turning a private party room into a beach, to simply buying hot dogs from a street vendor for a party whose last night it was, and they were overheard saying they never got a hot dog. Look for customers that you can delight, make sure you can afford to do that with the resources you have (Will’s iron fist on budget) and then go ahead and delight them. Two main things will happen. You’ll earn a customer for life. (that helps reduce churn). And that customer, and every other customer you delight, will tell people, because unfortunately, it’s unusual in this world. And guess what? That means they will convince other people to buy from you, they’ll influence other customers to stay, and your growth and reputation are secured. So go ahead, think about how you can “Wow” a customer this month. Clearly, within the limits of your resources, and something that will actually impact their customer experience, but try it out. See what a transformative change it can be. (And please, read Will’s book!) I wish you all great success, and we would love to hear your Customer Wow stories!
A True Atlantic Canada Glamping Four Season Luxury Resort Experience Welcome to Creekside RnR Glamping, Our award- winning resort in southeastern NB has become a global destination, attracting visitors from all corners of the world. What sets us apart? It’s not just the luxurious accommodations or the Nordic spa experience – it’s the unique blend of culture, good food, and everything you need to enjoy nature and have a unique and unforgettable experience. Immerse yourself in the local seafood delicacies, savor the rich cultural experiences, and let the world-class Geodesic Domes, Tree House, and Atlantic Canada’s only Mirror Cabins redefine your perception of glamping. At Creekside RnR, we’ve crafted more than an escape; we’ve created a destination that captivates the senses and leaves a lasting impression.
as time went on, the gap between what the customer was asking for and how we wanted to run the business became wider and wider. Eventually, at an internal meeting, I asked the question, is it still in this customer’s best interest to buy from us? Everyone took a seat: Product, Support, the salesperson (who was due to make a lot of money in commission), and we answered the question carefully and thoughtfully. I’m very proud to say we unanimously said,“not really”, and respectfully informed the client they would be better looking for a closer fit. Interestingly, the client came back a week later and asked if they could buy just the
Where Nature Meets Luxury
BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 75 www.creeksidernr.com Cocagne, New Brunswick | Contact us at 506-312-0294 or info@creeksidernr.com
74 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 3
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