Issue 9 New Products 2021

This product aims to fill the gap in the cereal market for an 'indulgent, adult proposition'. The US launch drove more than $45m sales in year one!*

Weetabix Oreo O’s 350g 10 Per Case 1080040

An extra 53.5 million packs of cereal went through the tills last year, adding £152.1m to the market. That’s a 9.8% growth in value.**

8 out of 10 people say they would buy

Weetabix Melts!***

Weetabix Chocolate Melts 360g • 6 Per Case • 1042688

*The Grocer & Weetabix, March 2021; **The Grocer, January 2021; ***Weetabix, June 2021

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