TR_July_2021_online

INVESTOR RESOURCES

LEVERAGE

How Single-Family Rental Investors Can Leverage Property Data and Technology

HARNESS THE POWER OF TECH TO ACQUIRE AND LEASE PROPERTIES FASTER

by Kori Covrigaru, PlanOmatic

he single-family rental (SFR) industry exploded in 2020 in

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large part due to the impact of the pandemic with more consumers seeking single-family homes suit- able for spending greater amounts of time at home in suburban markets. Investors in the property type, as well as developers who are build- ing houses expressly for the pur- pose of renting them, are betting big on consumers’ renewed interest in suburban housing being sus- tainable even after the pandemic. With greater competition in the SFR space, it is important for investors to harness the power of property data and technology to analyze proper- ties accurately to make informed and fast acquisition decisions and increase their rental portfolio return on investment. UTILIZE RESOURCES TO COLLECT DATATO ANALYZE INVESTMENTS SFR investors looking to quickly scale their portfolios nationwide can- not afford to lose time and resourc- es by physically sending or hiring a team to evaluate every property prior to acquisition. By utilizing third-party resources and leveraging technolo-

32 | think realty magazine :: july 2021

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