need a great person underneath you that buys-in to your vision and can help carry it out. Call this person whatever you would like, COO, Inte- grator, or Sales Manager. This is the person that can take your business to the next level and give you back some of your time. If you are more of a process-oriented person, this per- son probably needs to be more sales driven. If you gravitate more towards driving the sales, then your second in command should probably be more process- and procedure-oriented. Having someone underneath you that can balance out what is need-

ed and can help lead your team is immeasurable.

al Assistants in some of the highly successful teams are working as lead managers, transaction coordi- nators, executive assistants, mar- keting directors, and deal analyzers. To be able to have VAs that operate at these hire levels, you must be on top of your systems, processes, and trainings though. (Your VAs can help put all those things in place.) CULTURE, COREVALUES, AND PURPOSE BUY-IN If you want to build a business in order to live the life that you want, you need to have your team buy-in and be representatives of your cul- ture. From day one, someone that is working for you has to know and understand what your culture is, and they have to be a culture fit for your team. It cannot be something that is just talked about or hung on the wall. Your culture has to be some - thing that is set by you and embodied by your team. Your culture needs to be how you operate and carried out by everyone on your team. For your culture to be at the forefront, you need to be able to hire and fire by your core values and your purpose. If an employee does not fit your core values or doesn’t believe in your pur- pose, the culture of your team will be disrupted. When the culture of your business can stay intact, you will be able to live the life that you want. •

NEVERUNDERESTIMATE THE LEVEL OFWORKAVIRTUAL ASSISTANT CANHANDLE Virtual Assistants are generally brought onto a team to handle the administrative tasks in order to help a team, but the right VA can handle more than you may be giving them credit for. When you are looking at freeing up your time, you can look passed just filling out spreadsheets and working the phones. Virtu-

Brian Snider graduated from Ohio Northern University with a Bachelor’s in Middle Childhood Education and spent 14 years teaching reading and math. After

working on his Master’s degree to become a Principal, he decided that was not the path he wanted to take, so he took a job with Brett Snodgrass and Simple Wholesaling where he was Marketing Director, Dispositions Manager, then COO. He took over as the company’s CEO in June 2020.

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