THE HERO I N S I DE R
www. yol of sky l aw. com (305) 702-8250 SEPTEMBER 2019
And it’s September. The dog days of summer have gone by! Speaking of dogs, From the Yolofsky Office
my family welcomed our newest edition — a miniature schnauzer named Midi! (Yes, the lacrosse roots run strong with us.) Also, I just returned from an extremely valuable educational experience at WealthCounsel’s Symposium 2019 in Boston. When the kids are out of school, it’s a chance for us adults to get our own education complete. Stay tuned to our email newsletter for more updates and useful information for you and your business. Before you know it, the leaves will change color and our focus will turn toward the year- end closeout. There is still plenty of time to do some planning and implement a new strategy before the end of the year. How will you finish strong?
Networking in the modern age is a complicated and nuanced part of running any business, and choosing a social media platform for it can be a huge commitment. Luckily, this is where LinkedIn, one of the top business networking sites to date, comes into play. Two business professionals join the platform every second, with 590 million users recorded at the end of 2018 according to Hootsuite. LinkedIn is the clear choice for business networking, but even the best tool needs to be used correctly to be effective. Here are some do’s and don’ts to make the most out of your LinkedIn experience. ARE YOU USING LINKEDIN PROPERLY? Best Practices for Modern Professionals
-AJ Yolofsky
POSTING VALUE
When posting content on your LinkedIn page, you need to ensure it will add value to the people who are following you. A great rule of thumb is to make sure the content is related to your industry or a related field of interest. You need to think about your followers’ lines of interest, not just your own. This is something to keep in mind for direct messaging as well. If a customer doesn’t see a direct value to themselves in your marketing, then they will usually consider it spam and might even unfollow you.
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