THE HERO I N S I DE R
www. yol of sky l aw. com (305) 702-8250 SEPTEMBER 2019
And it’s September. The dog days of summer have gone by! Speaking of dogs, From the Yolofsky Office
my family welcomed our newest edition — a miniature schnauzer named Midi! (Yes, the lacrosse roots run strong with us.) Also, I just returned from an extremely valuable educational experience at WealthCounsel’s Symposium 2019 in Boston. When the kids are out of school, it’s a chance for us adults to get our own education complete. Stay tuned to our email newsletter for more updates and useful information for you and your business. Before you know it, the leaves will change color and our focus will turn toward the year- end closeout. There is still plenty of time to do some planning and implement a new strategy before the end of the year. How will you finish strong?
Networking in the modern age is a complicated and nuanced part of running any business, and choosing a social media platform for it can be a huge commitment. Luckily, this is where LinkedIn, one of the top business networking sites to date, comes into play. Two business professionals join the platform every second, with 590 million users recorded at the end of 2018 according to Hootsuite. LinkedIn is the clear choice for business networking, but even the best tool needs to be used correctly to be effective. Here are some do’s and don’ts to make the most out of your LinkedIn experience. ARE YOU USING LINKEDIN PROPERLY? Best Practices for Modern Professionals
-AJ Yolofsky
POSTING VALUE
When posting content on your LinkedIn page, you need to ensure it will add value to the people who are following you. A great rule of thumb is to make sure the content is related to your industry or a related field of interest. You need to think about your followers’ lines of interest, not just your own. This is something to keep in mind for direct messaging as well. If a customer doesn’t see a direct value to themselves in your marketing, then they will usually consider it spam and might even unfollow you.
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UPDATE YOUR PROFILE REGULARLY
It’s important to keep your profile current. Keeping your info relevant is the best way to make sure you’re maintaining and nurturing your brand awareness. As a general rule, you should check your profile at least once a month. Try to look at your profile through the lens of a potential client or a new connection. Would someone recognize you by your current profile photo? Are the skills you have listed the only skills you’re utilizing? Did you recently acquire any new certifications that are not up yet on your profile? The more skills you have listed, the more connections you can make that benefit you and your business. So, when in doubt, always add it to your profile. While these are some great tips and tricks to increase your personal brand awareness on LinkedIn, they’re just the basics. Every industry is different, but this advice will get you started on the right path toward making yourself known on a professional level.
COMMENT, SHARE, AND LIKE
ASK COLLEAGUES TO ENDORSE YOU
If you’re not participating in the growing conversations about your industry on LinkedIn, then you’re missing out on an excellent opportunity to generate brand awareness. When you comment or share content, you are networking in a noninvasive manner and prompting your followers to engage with the content you’ve posted as well.
Don’t be afraid to ask your peers or colleagues to endorse you on the platform. This benefits you in several ways. For one, it’s an easy way to maintain a connection for you and your peers. It also increases your chances of being found via LinkedIn search. Recent studies have shown that if you are endorsed, you’re more likely to show up higher on search results within your industry.
Some dogs that found deceased victims refused to eat or interact with other animals. Search and rescue dogs became increasingly stressed and depressed the longer they searched without any results, mirroring their handlers. It wasn’t uncommon for handlers to stage mock “findings” of survivors to keep the dogs’ spirits up. Fortunately, the sacrifices these dogs and their handlers made did not go unnoticed. Many dog owners were inspired to earn their search and rescue certifications after the events of 9/11, promising to aid in future disasters and hopefully lessen the impact of such catastrophes. After 9/11, various researchers conducted many studies examining the effect this kind of work has on animals, both physically and mentally. Many of these studies wouldn’t be possible without the AKC Canine Health Foundation, so if you’re looking to give back this September, visit them at their website to see how you can help: AKCCHF.org . THE 4-LEGGED HEROES OF GROUND ZERO Honoring the Canines of 9/11
In the immediate aftermath of 9/11, thousands of New Yorkers took to the streets to clear rubble, offer supplies, and search for survivors. It was a powerful act of resilience in a deeply trying time, and while most of the individuals helping with the disaster stood on two feet, more than 300 canines also answered the call to service. Dogs of all breeds and backgrounds, including search and rescue dogs, police dogs, service dogs, and therapy dogs, were brought in to help find and care for survivors in the wake of the destruction. They worked tirelessly alongside rescue crews as they searched through the debris. Search and rescue dogs and their handlers worked 12–16-hour days, searching for survivors and victims. They worked through dangerous conditions: Many dogs burned their paws as they dug through hot rubble, and both handlers and canines inhaled toxic dust. The task was both physically and mentally exhausting for the dogs during their shifts.
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How the Clean Plate Phenomenon May Be Killing Your Diet Just One More Bite
As you celebrate your last backyard barbecue, consider this: If some- one puts three helpings of potato salad on your plate, would you feel pressured to finish it? According to nutrition experts, this pressure to finish your plate is making people indulge a little too much. Dubbed the “clean plate phenomenon,” this overindulgence is trou- bling. Researchers have discovered that people feel pressured to clean their plates even when they feel satisfied or full. Even people who don’t fill their plates all the way often reach for that last piece or second helping because “one more bite won’t hurt.” Experts speculate that this compulsion could have stemmed from habits passed down from World War II, when rationing food was required for most, or from a fear of wasting food. Most people have, at some point, heard an adult say to a child, “Eat up; there are starving children in the world.” But all those “one more bites” add up. Researchers from Vanderbilt Uni- versity conducted a study in which participants were served individual plates with any number of cookies piled on top. They were instructed to eat three cookies, and afterward, researchers asked each of them if they wanted more. Those who had only one or two cookies left on their plates were more likely to indulge in a fourth or fifth cookie, while those who had no cookies left or had too many cookies left said they were full.
Despite what you think about your own diet, this isn’t a problem sequestered to certain parties. Studies have found that plates and por- tion sizes in the U.S. have increased by about 20% since the 1970s. The same psychology that propelled humans to eat just a little bit more to survive is now contributing to serious overeating and a staggering calorie intake. There are a few simple tricks you can use to break this habit. Use smaller plates or measure out your food portions so you can clean your plate without guilt. You can also get into the habit of leaving a few bites on your plate to retrain your brain that it’s okay to not finish your food. (You can use your leftover food for compost or save it for later!) With a little effort and intention, you can break free of the pres- sure to clean your plate.
Take a Break
Inspired by Good Housekeeping
Basil Berry Sorbet
Unlike standard ice cream recipes, this delicious sorbet doesn’t require fancy equipment or difficult prep. It’s also entirely dairy-free, making it the perfect vegan treat for the end of summer.
Ingredients
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1 cup sugar
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6 cups frozen mixed berries
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1 cup fresh basil leaves
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3/4 cup fresh lemon juice
Directions 1. In a saucepan over high heat, combine sugar with 1 cup of water, stirring occasionally until sugar dissolves, creating a syrup-like consistency. 2. Remove syrup from heat, add
3. In a blender, combine syrup with frozen berries and lemon juice. Purée until smooth. 4. Transfer to a square baking pan, cover in plastic wrap, and freeze until set, about 2 hours.
basil, cover, and let stand for 15 minutes. Strain syrup into bowl and refrigerate until cold.
5. Scoop and serve.
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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 LinkedIn Lessons PAGE 1 Honoring the Canines of 9/11 PAGE 2 The Clean Plate Conundrum PAGE 3 Take a Break! PAGE 3 Basil Berry Sorbet PAGE 3
Do You Know Who Your Kid Is Talking to Online? PAGE 4
Bark Lets Parents See Potential Online Threats to Their Kids How Does the App Work? What Do the Experts Say About It?
Our advanced technological age, with its plethora of online platforms to connect people all over the world, is riddled with obvious benefits as well as unfortunate side effects. Nearly 60% of children ages 8–12 have a smartphone, so cyberbullies and online predators pose a legitimate threat. Parents now wonder what they can do to preserve their child’s safety without completely invading their privacy, andmany have turned to Bark for help. According to Bark’s website, the app was created in collaboration with child psychologists, youth advisors, digital media experts, and law enforcement professionals to deliver a research-backed way of safeguarding families using technology. Once purchased, the app connects to 24 platforms (Facebook, Twitter, Instagram, Snapchat, YouTube, etc.) tomonitor text messages, emails, and social activity for signs of harmful content and interactions. When Bark’s
algorithms detect potential risks, it alerts parents via email and text and sends them snippets of flagged content paired with recommendations from child psychologists on how to talk to their kids about it. Since its launch in 2016, Bark has scannedmore than a billionmessages from 2 million children and claims to have helped prevent dozens of potential suicides, school shootings, and bomb threats through its detection of problematic language. While the app’s claims are certainly advantageous, many parents wonder if they are infringing on their child’s privacy. According to Jasmina Byrne, a child protection specialist at UNICEF, the privacy concerns get exponentially worse if parents don’t inform their kids about the app. Other experts claimparents should let their child know they are using the tracking app, but, as a result, the childrenmight
feel forced to express themselves differently, which poses a threat to their online freedom.
While there has yet to be 100% consensus among child psychology experts regarding parental smartphone-monitoring software, all seem to agree that if a parent deploys these types of apps, the experience can lead to better family communication if they let their kids
know about it, and Bark might be the safest and least invasive option on the market thus far.
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