CEOs of the Industry (Volume 1)

INFLUENTIAL INSIGHTS

HOW I STARTED IN PORK Growing up in the inner city, Greg was fascinated by the surrounding cropfields. As a teenager, he worked at a Standardbred racehorse farm and for a cash-crop operation. While his degree is in Civil Engineering, he went on to begin a foods executive career owning a 45,000-head farm. HOW I SEE LEADERSHIP It begins with understanding employees’ challenges doing their work. “If it’s not measured, it’s not managed” — Greg seeks data to make the best decisions. He looks for leaders who allow people to fail once in a while and are willing to help them recover so they can use those experiences to grow and develop. INDUSTRY TRENDS OF NOTE The company focuses on leveraging its farm-to-fork model to improve quality for the end eating experience,

and reacting to what its salespeople hear from the public to perfect Christensen pork at an affordable cost. Greg is also dedicated to enterprise resource planning. OUR GROWTH PHILOSOPHY Vets new technologies to be a strategic early adopter. A favorable ROI is desirable, but if there’s an employee- safety component that justifies instituting new tech or practices, that may be reason enough to do it. Wants improvements to be consistent and repeatable with respect to feed, air, water, health, and systems. FACING NEW DEVELOPMENTS Willing to support partnership initiatives that benefit both parties. He wants to continue developing leaders within the company; maintain robust sustainability practices that aren’t just “green-washing;” and leave the place with a well-oiled data and information systems infrastructure.

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