INFLUENTIAL INSIGHTS LEADERSHIP TO FEED THE WORLD This first volume of “CEOs of the Industry” leaves us with critical insights into the challenges and initiatives swine industry leaders are undertaking to transform their organizations and maintain profitability and sustainability
INDUSTRY TRENDS OF NOTE Pig production is under scrutiny worldwide for its impact on environment, animals, and people, which has the industry balancing welfare and sustainability considerations. On top of all this is meeting a basic desire of consumers: How to constantly improve both quantity and quality of flavor in the end product? OUR GROWTH PHILOSOPHY Ceva’s mission focuses on improving care solutions for the benefit of both animals and humans. Its leadership team sees producing pork as a mission to feed the world with safe, nutritious, and affordable protein. Cris notes that the company is working over the next several years to become a closer strategic global partner with swine producers.
in an evolving consumer landscape. Regulation and technology are redefining the way in which we ethically raise pigs and produce pork. Passion for a job well-done, legacy, impact, and generational growth are the values driving this journey and imparting a positive outlook to the industry of tomorrow. Pig health may not be the main factor driving the cost of pork production, but it is often the difference between good and great outcomes. How we improve the quantity, quality, and flavor of the pork while engaging new generations of customers remain open objectives to consistently address in upcoming years.
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WITHOUT HEALTH, ALL THE INVESTMENT YOU CAN HAVE IN GENETICS, NUTRITION, HUSBANDRY, AND INFRASTRUCTURE IS NOT FULLY UTILIZED. YOU COULD EVEN ARGUE IT GOES TO WASTE, IF YOU HAVE A SICK PIG ON THE FARM. On the pivotal role of the right investments in animal health
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