INFLUENTIAL INSIGHTS
HOW I STARTED IN PORK As a Cargill sales rep for eggs, beef, pork, turkey, dressing, sauces, oils, and salt (whew!), Chad found beef and pork dominated his sales. After a brief sideline into seafood and coffee, he was recruited to Seaboard to head up sales in 2021 by its recently retired CEO, Peter Brown. HOW I SEE LEADERSHIP Chad is still making the transition from head of sales to company CEO while replacing a mentor and friend. He prefers plan stability that doesn’t react to day-to-day market hiccups but takes a longer view of growth. INDUSTRY TRENDS OF NOTE The industry is still recovering from what Chad last year called “the worst 18 months in the history of pork” from high grain and other input costs. But 2023 was also Daily’s best year on record since 1893, proving value-added products are a great natural hedge against leaner years in fresh pork. WATCH CEOS OF THE INDUSTRY
OUR GROWTH PHILOSOPHY Seaboard’s innovation engineering is simple: fail fast, fail cheap, and fail forward. Get a new product out in front of consumers as quickly as possible in order to receive feedback — and solicit feedback from retail distributors and foodservice too. FACING NEW DEVELOPMENTS Seaboard’s Prairie Fresh retail brand uses packaging that seeks to resonate with younger buyers, as well as unique flavor profiles that so far include jalapeno bacon-flavored loin filet, Hawaiian sea salt tenderloin, and Nashville-hot pork products.
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