Dear Sisters + Guests, This year, the logo for the Hola Sober canvas bag and photo wall has been refreshed with a thoughtful new look! I wanted to design something that resonates with every woman, especially those who choose not to publicly share their sobriety journey. I deeply respect that not everyone is vocal about their personal choices, and this logo reflects that understanding. The fabulous, sustainable cotton bags being gifted this year are designed for you to use proudly, without any concerns about revealing your private decisions. Whether you’re out loud in your sobriety or prefer to keep it more discreet, these items are meant to support and uplift you, no matter where you are in your journey. It’s important that all women feel empowered and comfortable, whether they’re using these bags at home or out in the world. Our Photo Wall only shows this new logo so that photographs can be taken with no fears or concerns. I want each of you to carry this new logo with pride, knowing it symbolizes strength, resilience, and respect for each individual’s path. This new look is a celebration of every sober woman—loud or quiet, seen or unseen, standing in her power. I hope you like this fresh take! Love Susan x
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