Midferno 2017 (Chicago) Survey Results

Midferno 2017 (Chicago)

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7 

Midferno Chicago (2017) was a Redfin Regional Meeting in August of 2017 for Redfin Market  Managers, Lead Agents and Support Staff who work in the Great Lakes Region.   

The goal was to bring together the team from newer markets to connect and share ideas on  a “smaller stage” than Redferno.   In attendance were Market Managers, Lead Agents, and Support Staff from MN, WI, NE, KS,  MO, and IN.  There were 6 Market Managers, 25 Lead Agents, and 1 Support Staff.  8/21 – Agents arrived into Chicago Monday Night  8/22 – Full Day Training at HUB 8AM‐5PM, Networking Event at Park Tavern 6PM‐10PM  8/23 – Agents returned to their Markets Tuesday Morning  Unbudgeted Expense was approx $650/person = $20,800 (Pending Expense confirmations) 

Travel ($200) Hotel ($275) Travel Meals ($100) Park Tavern Event ($75)  Here are the details for the post event survey with 21/32 responding:

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7  What did you like Best/Least about Midferno?  1. It was great having top agents share their secrets to success. Also,  tips for Agent Tools I  didn't know about.  2. Meeting other agents who are faced with similar challenges.  3. Meeting the agents from other markets, and always spending time with the other  markets and hearing their stories, good and bad.  4. Loved hearing best practices and building conmradere with other expansion market  agent's   5. Meeting everyone in person, I feel more connected to the bigger picture.  6. After hours get together  7. Being able to discuss best practices and talk to agents in similar markets   8. I was ill so I missed Tuesday's events but I understand from feedback that it was  outstanding!  9. Comraderie and listening to other markets' viewpoint, experiences, learning  experiences, what to do better, etc.  10.I liked that it was the expansion markets ‐ we cannot really compete with the other  coastal Redfin markets so felt this was more appropriate for our size. I also appreciated  having the opportunity to meet with our TC.  11.Getting a chance to listen to agents who are further down the road than what I currently  am and them sharing things that work for them.  12.The details about subject lines and utilizing your coordinator.    13.Meeting up with agents from other markets  14.Being with everyone from the Great Lakes markets and exchanging experiences and  practices  15.Meeting neighboring markets, putting faces with names.   16.Informal conversation discussing best practices with agents  17.Afternoon got long  18.Getting to know the people who work with you that are behind the scenes  19.Meeting our Hub coordinators and seeing the space they work in. Spending the day with  other teams that do what we do.  20.It was helpful to talk with other agents from expansion markets.   21.Liked learning best practices of high performers.  Seeing the hub and meeting our tour  coordinators was really valuable.

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7  What did you like Best/Least about the Agenda/Content?  1. Covered a lot in one day.  Loved it!!  2. Rodnee and her templates!!!  3. When the people behind the scenes come in and we can meet them; Scott, Clayton, etc.  4. Best practices   5. So valuable! Each person had a perspective and experience that I learned from.  6. Clayton and Patrick  7. The recognition part was exciting!  8. Wasn't present  9. "I liked the Agent Tools insights (information we needed to know but didn't know  because it wasn't presented to us before!).  I liked hearing experienced Agents' personal  best practices."  10.We had the opportunity to ask questions & share ideas ‐ because we are an ever  changing company ‐ sometimes it seems that there are gray areas ‐ sometimes can't  really get a definite answer or clarification.  11.Best: Connecting with our TC/TC manager and discussing strategy's that will help us  communicate better as a team. Least: There wan't anything that I didn't enjoy.   12.I thought everything was great  13.Overall content was helpful. Finding out about upcoming projects/releases.  14.Would like more hands on learning, or smaller breakout groups to encourage discussion  and relationship building  15.Hearing that KC is not getting a marketing coordinator.   16.Moved quickly and all topics were helpful  17.More time to chat about specific role  18.Helped put some pieces together  19.The agenda touched on a lot of different areas and moved quickly. The "best practices"  were helpfu.  20.Really nice to meet coordinators in person, and talk with them.   21.Felt a bit rushed.

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7  What did you like Best/Least about the Hotel/Travel?  1. I wish I didn't have to put it on my credit card. Next time it would be better for Redfin to  pay for the rooms up front.  2. Hotel was really nice, not sure I needed that much space in a room but grateful for it.  3. Proximity to Redfin  4. Liked Proximity and breakfast   5. Close to the hub and the Park Tavern.  Great breakfast at the hotel.  6. Sprinhill has great customer service and spacious room  7. Conveniently located near office and airport.   8. Everthing was great!  9. Great hotel room ‐ super to have a private room space! Thanks.  10.Hotel was nice, clean & comfy. Travel is no issue ‐ by car..  11.Best: The room was awesome. Least: n/a 

12.Nice hotel typical airline flight  13.Hotel was close to the Hub  14.n/a  15.The accommodations were perfect!  16.convenient  17.Couldn't get any easier 

18.Easy access and far enough from Chicago that the traffic was not bad  19.Big room with a great work space. Lobby was open and nice for visiting.  20.Being from Indianapolis we were able to drive up in a few hours, so the traveling aspect  of the trip was very easy for us.   21.Accomodations were excellent, the transport between events was a bit tricky.  Waited  for an hour for the shuttle upon arrival.

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7  What did you like Best/Least about the evening event at Park Tavern?   1. It was great to mingle with the other agents since I didn't have a chance during the day.  Thank you!!  2. It was really loud but good food!  3. A great venue  4. Casual atmosphere, music, being able to mingle Witt both support staff and leadership   5. Pretzels were gone when we got there lol. Great being outdoors after being inside all  day, great view music.  A little loud to talk after we went to the other restaurant.  6. Great outdoor venue  7. Not a full on dinner but still plenty of food.  8. Wasnt present  9. Could have had more food like sandwiches, dishes, salads ‐ more like a dinner, not just  snack food. Thx.  10.Very neat venue.  It was nice to have some options for after the event.  11.Best: Being outdoors/food/drinks/conversation. Least: n/a  12.Great location and setup for the night time and community  13.More food!  14.Location and atmosphere  15.Casual atmosphere with great food.   16.outdoor setting was perfect and casual, encouraged moving around and talking to new  people  17.Perfect.  18.Nice area and easy access  19.Fun, casual  atmosphere. Liked being outside in an open area, easy to mingle.  20.The place was cool, and we had fun. It was beneficial to get a chance to talk with other  agents in the expansion markets to compare notes and understand their experiences.   21.Loved being outside. Nice atmosphere!  Food was very good.

Midferno 2017 (Chicago) – PRELIM SUMMARY 9/7  What would you change/add/do differently for  2018?  1. "Please continue to have top agents share their stories of success. Also any tips for  Agents Tools is always helpful. Thanks again!!"  2. Not sure, I feel overtime if we keep doing this we will build stronger connections.  It was  hard being there by myself and other markets had people with them which they stuck  together.    3. I think it would be great to meet in other Redcities and visit those offices; Minneapolfin,  Redfindy, etc.  Every year we could rotate.  4. Add more ice breaker to make sure we catch each others names  5. It seemed a little rushed.  6. I would suggest figuring out a way to mix the group up. The teams all sat together  7. Can't think of anything at this time.  8. Host in September, instead of August  9. Just more updates about new practices, procedures, and how our respective markets  can move into the "mainstream" Redfin markets complete with same services,  procedures, perks as Redfin's other major markets. WHAT do we need to do? What CAN  we do? We want to move up!  10.I'm hoping that by sometime in 2018 we have dedicated Marketing & Tour Coordinators  to complete the "team" and I think it would be interesting to be able to spend some  time with them as well as with the TC to see what their day may look like.  Just helps to  have a better understanding of each role.  11.Would like to break off with others who share my same role (Listing agents).  12.I would have to think more about this one  13.Can't think of anything to change. It was pretty great!  14.Just add breakout groups  15.It was a great forum and much appreciated!  16.Similar format, add some hands on role play and more formal best practices between  the teams.  17.More time to chat with agents in similar positions to share best practices.  18.An extra day  19.Nothing, I think this one was well planned and a perfect day!  20.I found that talking with the other Redfinians was just as helpful with how I can be a  better agent in my market as was the presentations during the day. Small group  discussions (or something..) to break up the day in the conference room I think is just as  valuable.   21.Bring on the best practices for the buy side please! Maybe split us up?

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