Opportunities & Recommendations
1. Increase visibility. In addition to maintaining physical space on campus, CWU has a greater opportunity to increase visibility, proximity, and recruitment of host college students:
Host College
Host College Total Enrollment (FY2020 headcount)
Students transferring to CWU (FY2020 headcount)
Big Bend/Moses Lake
2,341
182
Wenatchee Valley/ Wenatchee
2,968
323
Yakima Valley/Yakima
4,485
608
Highline/Des Moines
7,606
389
Edmonds/Lynnwood
8,132
421
Pierce College/Pierce
8,405
513
2. Increase enrollment. The following opportunities could be a strength for our future: • Offer associate degrees at CWU-Sammamish • Provide undergraduate and graduate programs for adult learners • Provide certificate and stackable degree options • Offer the power and capacity of more high-impact practices 3. Enhance marketing of University Centers and sites. • Conduct research to identify target audiences and their preferred education mode and offerings • Boost dedicated funding for marketing for satellite locations. Recommendations: 1. Create a clear, data-informed process for implementing new programs at University Centers and Sites. 2. Empower a collaborative (college/University Center) biennial review of marketing/recruitment, advising, course scheduling, retention, and completion for each program. 3. Eliminate low-enrollment programs and include only workforce-based programs (i.e. Accounting, Business, Education, ITAM, IDS, Liberal Studies, Law & Justice, Computer Science). 4. Require consistent, predictable, flexible adult-based academic program schedules (part-time, full-time options) .
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