Sir LSG's musical odyssey, rooted in childhood inspiration and shaped by dedication, has been a testament to perseverance and passion. His debut album's success and accolades, while validating, are overshadowed by his humility and focus on collective effort. His Bread4Soul initiative exemplifies his commitment to nurturing industry talent and sharing knowledge. The symbiosis between TV and music in his career illustrates the enriching interplay of diverse experiences. Above all, his emphasis on kindness as intrinsic rather than strategic echoes a profound ethos in an industry often marked by competitiveness. With the launch of 'Bread4Soul Music,' Sir LSG embarks on a new chapter, promising exciting musical endeavors that further exemplify his dedication to fostering South African talent.
Sir LSG: Interested in documentaries and drawing from my TV experience, I aimed to create a platform allowing artists to share their stories deeply. During the COVID period when everyone was at home, it felt like the perfect timing. Proaudio: You've had a successful career in television alongside music. How has TV influenced your music career and vice versa? How do you balance both roles? Sir LSG: My TV stint, spanning from 2010 to around 2020, provided industry exposure and connections. It complemented my music career by offering varied experiences in media. Proaudio: Kindness in the DJ game has been a focus for you. How has practicing kindness influenced your career and relationships in the industry? Sir LSG: Kindness should be a default, not a strategy. It fosters a better world and healthier relationships. The culture of winning at all costs does more harm than good. Proaudio: Lastly, any sneak peeks into upcoming music projects or events you're excited about? Sir LSG: We've launched 'Bread4Soul Music,' our record label. Expect music from exciting SA artists and myself in the coming months, following the success of 'Bread4Soul Sessions.'
sound press | December 2023
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