BUSINESS STUDIES A Level
Venue: Havant Campus Duration: 2 years
Structure: On this course, you will study: Year One: – What is business? – Managers, leadership & decision making – Decision making to improve – Marketing performance – Operational performance – Financial performance – Human resource performance Year Two: – Analysing the strategic position of a business – Choosing strategic direction – Strategic methods – Managing strategic change Topics include the following key theories: – Competitive advantage – Digital marketing and e-commerce – Extended marketing mix – Marketing mapping, confidence intervals and interpretation of income elasticity of demand – Planned versus emergent strategy – Shareholders and share prices – Stakeholder identification and power mapping – Strategic drift and corporate governance Assessment: There is no coursework in Business. All modules are assessed by written exams at the end of your second year. You will sit three exams, which will cover all of the 10 taught topics. Each exam is worth 33% of the overall mark and lasts for two hours. Progression: Students from this course successfully progress into employment, on to degree courses such as business studies, business management, marketing, human resources, accounting, business enterprise and management studies as well as a range of combined degree courses. Many students successfully apply for Apprenticeships in business-related areas. Entry Requirements: Five GCSEs at grade 4 including English Language and Mathematics.
Overview In an ever-increasingly competitive world, the efficiency and effectiveness of the business community is vital for the success and growth of our economy. This course focuses on how decision making is undertaken at a strategic and operational level. This versatile A Level will equip you with expert knowledge of key business concepts and theories and the ability to apply them to practical, real-life situations. Whether you aspire to be the next Mark Zuckerberg, or you are interested in an integral, behind-the- scenes position covering a wide range of potential specialisms, Business A Level will provide you with a critical understanding of organisations, markets and the process of adding value, along with a picture of the internal workings of successful organisations.
20 HSDC Prospectus
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