When one thinks of the Canadian Prairies, images of wind-blown wheat fields and long stretches of flat, sparse highways may come to mind. But head into Regina, Saskatchewan’s second-largest urban centre, and images of crisp, cold, clean Prairie craft beer may be your next vision. That’s District Brewing’s goal — to help the uninitiated discover craft beer and find a brand they like, instead of consuming mass- produced mainstream beer. Their website encourages beer drinkers to “celebrate your individuality.”. District started brewing beer in 2013 with a “family and friends” business structure. Co-founder and brewmaster, Jay Cooke traveled the globe tasting beer across Europe, Asia, Australia and the Americas. He completed his brewing education at the Siebel Institute in Chicago. Following graduation, Cooke brewed for several microbreweries in North America, developing his talent and winning awards for his recipes along the way. Spotlight on Business Magazine spoke to Cooke about his Prairie home, the Saskatchewan craft beer scene, and their exciting line of brews.
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DECEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE E E BER
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